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✦Campa Cola's Tayyari Big, Tyohaar Bada Big, A New Festive Campaign ✦Should You Take A Pay Cut To Join A Better Agency?✦Adobe And Disney Sign Multi-Year AI Alliance ✦Ogilvy Launches ECHO, A Consent-First AI Platform For Celebrity Ads ✦Aditya Karlekar Joins Puravankara As GM, Marketing And PR ✦Garage Worldwide Names Siddharth Shah Executive Creative Director ✦Airtel Hires Vishwajeet Sinha As Vice President, Marketing ✦Hindustan Coca-Cola Holdings Files IPO Papers With SEBI ✦Amazon's Text-To-Shop Lets Shoppers Buy By Texting Alexa ✦Meta's Muse App Now Builds Custom Tools From A Description ✦The Problem With Giveaway Contests On Instagram ✦When The Media Plan Is Built By An Agent ✦Campa Cola's Tayyari Big, Tyohaar Bada Big, A New Festive Campaign ✦Should You Take A Pay Cut To Join A Better Agency?✦Adobe And Disney Sign Multi-Year AI Alliance ✦Ogilvy Launches ECHO, A Consent-First AI Platform For Celebrity Ads ✦Aditya Karlekar Joins Puravankara As GM, Marketing And PR ✦Garage Worldwide Names Siddharth Shah Executive Creative Director ✦Airtel Hires Vishwajeet Sinha As Vice President, Marketing ✦Hindustan Coca-Cola Holdings Files IPO Papers With SEBI ✦Amazon's Text-To-Shop Lets Shoppers Buy By Texting Alexa ✦Meta's Muse App Now Builds Custom Tools From A Description ✦The Problem With Giveaway Contests On Instagram ✦When The Media Plan Is Built By An Agent

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Work Life

85 stories

Explore advertising careers, agency culture, mentorship, creativity, AI, leadership, burnout and the changing nature of creative work.

A folded portfolio and a rolled diploma scroll placed on opposite sides of a flat colour divide

Portfolio vs Degree: What Actually Gets A Young Creative Hired?

Creative directors insist they hire off portfolios, not degrees. Recruiters still quietly use the degree line to decide who gets a look in the first place. Both things are true at once.

A revolving door mid-spin, one panel photographic colour, the rest flat solid silhouette

Why Young Talent Leaves Agencies Before Agencies Understand Them

Two office chairs of different heights facing each other, the shorter one raised on a small platform

When Your Boss Is Younger Than You

More

Is Advertising Still A Big-City Career?

What Happens To Creative Careers After 40?

If Everyone Has The Same AI Tools, What Makes A Creative Valuable?

Advertising Has Plenty Of Bosses. Does It Have Enough Mentors?

Are Advertising Salaries Keeping Up With Advertising Expectations?

Young Creatives Are Changing What Advertising Calls An Idea

More in Work Life

A silhouette figure slumped at a desk beneath a lit desk lamp, set against a bold dusty blue arc

Why Advertising Still Works Late

A wooden door ajar against a bold gold circle, with torn paper collage fragments scattered nearby

How Do You Actually Become A Copywriter In India?

Gen Z Does Not Want An Easy Agency. It Wants A Better One.

An hourglass filled with terracotta pigment set against bold flat olive and sand geometric shapes

Does Creativity Have An Expiry Date?

Page 4 of 4 · 85 stories