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✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief✦Memac Ogilvy Promotes Yasser Hamdy To Lead Its PR Business✦ACKO Health Insurance Sells Discipline Instead Of Fear✦SFK Industries Rebrands Around Sustainable, Knowledgeable And Futuristic✦Chheda’s Enters Sweets With A Raksha Bandhan Film For Kaju Katli✦What Happens When Audiences Use AI Ad Filtering?✦Is The 30-Second Film Still The Ultimate Creative Prize?✦Vijay Chauhan Elevated To AVP, Digital Media At Havas India✦Echo Collective Launches With PR, Social And Digital Under One Roof✦Wendy’s Hires McDonald’s Marketing Chief Tariq Hassan✦Shriram Group Appoints Apoorva Javadekar As Chief Economist✦Social Panga Wins The Digital Mandate For DeVANS’ Beer And Gin Brands✦Claudia Johnson Takes Omnicom Media’s Integrated Commerce Brief✦Memac Ogilvy Promotes Yasser Hamdy To Lead Its PR Business✦ACKO Health Insurance Sells Discipline Instead Of Fear✦SFK Industries Rebrands Around Sustainable, Knowledgeable And Futuristic✦Chheda’s Enters Sweets With A Raksha Bandhan Film For Kaju Katli✦What Happens When Audiences Use AI Ad Filtering?✦Is The 30-Second Film Still The Ultimate Creative Prize?✦Vijay Chauhan Elevated To AVP, Digital Media At Havas India✦Echo Collective Launches With PR, Social And Digital Under One Roof✦Wendy’s Hires McDonald’s Marketing Chief Tariq Hassan✦Shriram Group Appoints Apoorva Javadekar As Chief Economist✦Social Panga Wins The Digital Mandate For DeVANS’ Beer And Gin Brands

Campaigns

126 stories

New campaign work from India: the films, launches and ambassador debuts, plus what each one is actually trying to sell, and to whom.

A frame from the ACKO Health Insurance film, a family standing in front of a fridge of energy drinks
Campaigns

ACKO Health Insurance Sells Discipline Instead Of Fear

Health insurance in India has been sold on the worst day of your life. This one is sold on an ordinary Tuesday when you took the stairs.

A frame from the Chheda’s Kaju Katli Raksha Bandhan film, a brother arriving at his sister’s home with a box of sweets

Chheda’s Enters Sweets With A Raksha Bandhan Film For Kaju Katli

The Sprite-liveried Tejas Express at a platform on the Lucknow to New Delhi route

Sprite Tejas Express Begins A Six-Month Run To Delhi

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Senco Makes Harshvardhan Rane The Face Of Ti22 By Aham

The Healthy Binge Builds Its First Brand Film Around The Sound Umm

JK Super Cement Backs A 53-Episode Micro Drama About Building A House

Adidas Originals Marks Its Connaught Place Debut With Five Local Institutions

Titan Raga Puts Alia Bhatt In Three Films About Being Judged

Ionic Wealth Asks Investors To Get A Second Opinion

More in Campaigns
A still from LenDenClub's brand film The Seed, showing a boy tending the plant he has grown

LenDenClub's The Seed Sells Patience Instead Of Returns

A still from the Sweet Karam Coffee campaign with Mumbai's dabbawalas

Sweet Karam Coffee Puts Its Mumbai Campaign In The Dabbawalas' Hands

A still from the Ziggy Donut Cake campaign film featuring Shahid Kapoor

Ziggy Signs Shahid Kapoor For Its Donut Cake Campaign

A still from the Titan Corporate Gifting film The Joy That Lasts

Titan Corporate Gifting Launches 'The Joy That Lasts' Festive Film

A still from the DTDC Vallam Express film showing a Kerala snake boat crew

DTDC Starts Delivering Parcels By Boat In Kerala's Backwaters

A still from the Flipkart Hire A Rakhi Reminder campaign film set in an office

Flipkart Recruits Your Brother's Colleagues To Remind Him About Rakhi

A still from the Star Health Insurance We've Got Your Back outdoor campaign

Star Health Turns The Back Of Billboards Into Its Brand Promise

A still from the Archies #ThreadsThatBind Raksha Bandhan campaign film

Archies Builds A Factory Where Rakhi Gifts Are Assembled From Feelings

Rocking Star Yash in the Philips Trimmers Ka Baap campaign film

Philips Made Yash Its Grooming Ambassador Because Fans Caught Him Using One

Halftone paper cutout of a traffic signal and a radio dial on a saturated tangerine field

Hyundai And Radio Mirchi Built A Traffic Index For Seven Cities

A brother fleeing as rupee notes fly, from AJIO's Rakhi Recovery Abhiyaan film

AJIO Turns Missed Rakhi Gifts Into A Debt Sisters Can Claim

A brother covered in feathers mid pillow fight in the Mia by Tanishq Rakhi film

Mia By Tanishq Tells Brothers To Make Their Sisters Cry This Rakhi

22

Shubman Gill Turns To Gemini To Find Cricket In Paris On His Pixel 11

23

ENO Stops Selling Acidity Relief And Starts Selling The Symptoms

24

Lay's Builds A Flavour Around The South Indian Meal, Not The Snack Break

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