Havmor Ice Cream, a subsidiary of LOTTE Wellfood Co. Ltd, has announced Bollywood actress Tamannaah Bhatia as its new brand ambassador. She joins cricketer Hardik Pandya in fronting the brand’s latest campaign, ‘Soooo Tasty, You Wanna Havmoorrrr!’
Uniting Bollywood and Cricket for a Wider Reach
The strategic addition of Tamannaah Bhatia aligns with Havmor’s vision of engaging with a diverse audience by combining the massive influence of Bollywood and cricket. This collaboration strengthens the brand’s presence and reinforces its positioning as a go-to indulgence for ice cream lovers.
“By bringing together two of India’s biggest passions, cricket and Bollywood, Havmor enhances its connection with consumers, turning every bite into a joyful moment,” the brand stated.
A Celebration of Indulgence and Fun
Komal Anand, Managing Director, Havmor Ice Cream, expressed enthusiasm about the partnership:
“Havmor is all about indulgence, and we’re excited to welcome Tamannaah Bhatia to our brand family alongside Hardik Pandya. Both of them radiate energy, fun, and an irresistible charm that perfectly aligns with our brand ethos. We anticipate an incredible summer filled with unforgettable experiences, bringing joy to consumers with our delicious and innovative offerings.”
A High-Impact Multi-Platform Activation
The campaign will be amplified across multiple channels to maximise reach and engagement.
Rishabh Verma, Head of Marketing, Havmor Ice Cream, detailed the activation plan:
“Our campaign will take centre stage on Connected TV (CTV) during IPL, leveraging its premium reach, followed by strong visibility across TV, digital, and social media. We’re also enhancing Q-commerce partnerships with Swiggy Instamart, BlinkIt, and Zepto, offering exclusive activations to drive sales. To further boost impulse purchases, we’re rolling out extensive retail activations with POSM and high-impact OOH placements in key markets to maximise consumer engagement.”
Tamannaah & Hardik Bring the Fun Factor
Expressing her excitement about the collaboration, Tamannaah Bhatia said:
“I’ve always loved Havmor’s creamy, delicious ice creams, and I’m thrilled to be part of a brand that celebrates indulgence and fun. Teaming up with Hardik Pandya makes it even more exciting! Together, we’re bringing the magic of ice cream to life in a way that’s all about flavour, joy, and satisfying cravings. This campaign is all about treating yourself and living the moment—because when it comes to ice cream, you just want to Havmoorrrr!”
Adding to the excitement, Hardik Pandya shared his thoughts:
“Whether it’s cricket or ice cream, I believe in going big and enjoying the moment. Ice cream has always been my go-to comfort food, and Havmor has been delivering that irresistible experience for over 80 years. My association with Havmor has been nothing short of a delicious adventure—just like smashing sixes on the field, every scoop is a winning moment. Having Tamannaah Bhatia join the team makes this campaign even more fun, and working with her has been an absolute blast!”
With Tamannaah Bhatia and Hardik Pandya leading the campaign, Havmor Ice Cream is set to create a strong summer impact, making indulgence more exciting than ever.
