Crocs Appoints Rashmika Mandanna as Global Brand Ambassador in India
‘Your Crocs. Your Story. Your World.’ campaign celebrates individuality with a fashionable twist
Crocs India has announced Rashmika Mandanna as its new global ambassador from India, marking a strategic move to boost brand relevance and connection among younger audiences. The appointment debuts with the campaign ‘Your Crocs. Your Story. Your World.’, focusing on personal style, everyday fashion, and creative self-expression.
A Fresh Chapter for Crocs India
Launching across digital, social, and retail channels, the campaign promotes the Classics Collection and the popular Jibbitz™ charms as symbols of individuality. With Rashmika at the center, the film highlights her personality through colourful, dynamic environments that mirror her interests—from K-pop to Korean snacks.
The ad cleverly uses CGI and VFX to bring her lifestyle to life, reinforcing the brand’s playful tone while encouraging fans to use Jibbitz™ charms as creative expression tools.
“Crocs has always been a brand I’ve felt connected to,” shared Rashmika Mandanna.
“Their quirky designs and bold colours reflect exactly how I express myself. I’m thrilled that fans can now bring their world to life through Crocs just like I have.”
Driving Youth-Centric Style and Engagement
This partnership marks a major step in Crocs’ effort to build deeper roots in India's youth market. The brand believes Rashmika’s mass appeal and relatable personality align perfectly with its identity.
Yann Le Bozec, Head of International Marketing, stated:
“Rashmika embodies the values Crocs stands for—authenticity, confidence, and individuality. Her connection with Gen Z makes her the ideal choice to lead this campaign.”
Creative Vision with Cultural Impact
The campaign was conceptualized and executed by Kulfi Collective, a content studio known for cultural storytelling and influencer-led branding.
Akshat Gupt, CCO and Co-founder, Kulfi Collective, explained:
“We didn’t want just another fashion ad. We wanted to show how Jibbitz™ becomes a visual diary for the wearer—whether you're celebrating milestones or just your everyday vibe.”
Collections and Availability
New drops include the Bae Clog, and fresh shades like Mystic Purple and Daylily in the Classics and Crush lines. The updated collection is now available across Crocs India outlets, on crocs.in, and via e-commerce platforms like Myntra.
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