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Sidharth Nandwani Promoted To Associate VP At Performics India

Ad Tribe! Bureau2 min read
Sidharth Nandwani, Associate Vice President for Performance Marketing at Performics India

Performics India has promoted Sidharth Nandwani to Associate Vice President for Performance Marketing, up from Senior Director for CPG. He announced it on LinkedIn.

  • New role: Associate Vice President, Performance Marketing, Performics India, part of Publicis Groupe India
  • Previous role: Senior Director, CPG
  • With Publicis since May 2017

From One Category To The Whole Practice

The shape of the move matters more than the title. Senior Director for CPG is a category job: deep in one client set, judged on how those brands perform. Associate VP for Performance Marketing is a practice job, judged across categories.

Those need different things. A CPG performance lead lives with high-frequency, low-consideration purchases where the measurement problem is attribution across a very short path. A practice lead has to hold that alongside categories where the path runs for weeks and the platforms behave nothing alike. The skill that transfers is the discipline; the specific playbook mostly does not.

Sidharth Nandwani's Nine Years In One Group

Nandwani has been at Publicis since May 2017, which covers the period in which Indian performance marketing changed underneath everyone practising it: the end of straightforward third-party cookie tracking, the move to platform-reported conversions, and the arrival of automated bidding that decides things a media planner used to.

Staying in one group through that is a reasonable claim to institutional knowledge. It is also worth saying plainly that a nine-year internal record is a different asset from broad market exposure, and this is the former.

In his post, Nandwani wrote:

"Over the years, I've had the opportunity to work alongside some exceptional colleagues, partners, and clients, build and lead talented teams, and help drive growth for some incredible businesses and brands. Every challenge, opportunity, and learning along the way has helped shape who I am as a professional and leader today."

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#Publicis Groupe India#performance marketing#CPG Marketing#Performics#Sidharth Nandwani
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