Shoubhik Roy Is Now Executive Creative Director At Dentsu Creative
Dentsu Creative has promoted Shoubhik Roy to Executive Creative Director, up from Group Creative Director (Copy) at the agency.
- New role: Executive Creative Director, Dentsu Creative
- Previous role: Group Creative Director (Copy)
- At Dentsu Creative since January 2023, joining as Creative Director
- Elevated to Senior Creative Director July 2024, Group Creative Director July 2025
- Earlier: Creative Director, Brand Strategy at The Glitch; five years at WATConsult rising from Senior Copywriter to Group Copywriter; Experience Commerce; began as an intern at JWT in 2011
Shoubhik Roy's Four Steps In Three And A Half Years
The dates are the story. Creative Director in January 2023, Senior Creative Director in July 2024, Group Creative Director in July 2025, ECD now. That is a promotion roughly every eleven months inside one agency, which is not how creative careers usually move.
Two readings are available and both are probably true. One is straightforward performance. The other is that agency creative structures have grown more graded than they were, with more rungs between Creative Director and ECD than the generation before had, so a fast climb crosses more titles than it once would have.
A Copy Career, Not A Design One
The detail worth holding on to is that Roy comes up through copy. His previous title names it explicitly, Group Creative Director (Copy), and the route behind it runs Senior Copywriter to Lead Copywriter to Group Copywriter at WATConsult across five years.
That matters because the creative director role in India has drifted steadily towards the visual over the past decade, as budgets moved into social and film and the volume of work became something you look at rather than read. An ECD who came up writing tends to interrogate the idea and the line before the treatment, which is a different instinct from one trained on the frame.
The Digital-First Grounding
WATConsult and The Glitch are both digital-native shops, and Experience Commerce before them. Roy's fifteen years have been spent almost entirely in agencies built for platforms rather than for television, and he has now reached ECD inside a network agency.
The JWT internship in 2011 is the one traditional entry on the list, and it is where he started rather than where he trained.
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