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Ashim Chakraborty Joins Signpost India As Associate Vice President

Ad Tribe! Bureau2 min read
Ashim Chakraborty, Associate Vice President at Signpost India

Ashim Chakraborty has joined Signpost India as Associate Vice President, leaving The Times Group after nearly 19 years with the media house.

  • New role: Associate Vice President, Signpost India
  • Previous: nearly 19 years with The Times Group
  • Experience: over 26 years across events, intellectual properties, sponsorship platforms, brand partnerships and experiential engagement
  • Earlier: Next Gen Publishing, GETIT Infoservices, Justdial, Tata Infomedia India

Why An Events Background Lands In Out-Of-Home

Signpost India works in out-of-home, and the obvious read of this hire is that a media salesperson has changed medium. The more useful read is that out-of-home has been moving towards what Chakraborty already does.

Selling a hoarding is selling a location for a period. Selling a sponsorship platform is selling a thing a brand can be part of, which is a harder pitch and a larger one, because the buyer is purchasing a role rather than a slot. As street furniture, transit and civic infrastructure have become the growth end of Indian out-of-home, the deals have started to look more like the second kind: multi-year, negotiated alongside a municipal body, with a brand's presence built into something the city is doing anyway.

Nineteen Years, Then A Deliberate Change Of Scenery

Chakraborty posted on LinkedIn about the move, saying:

"With Signpost India, I step into a new and exciting space, one that brings together innovation, scale and new-age media possibilities. I'm looking forward to being part of this journey, embracing new challenges and creating meaningful impact in the road ahead."

The stints before The Times Group are the quiet strength here. Next Gen Publishing, GETIT Infoservices, Justdial and Tata Infomedia India are directories, listings and niche publishing, all businesses that sold visibility to advertisers who wanted to be found at the moment of intent. That is closer to the logic of a well-placed roadside panel than a television spot has ever been.

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#signpost india#ashim chakraborty#the times group#out of home advertising#sponsorship and ip
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