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NDTV Appoints Shailesh Hegde As National Revenue Head For NDTV Marathi And Government Sales

Ad Tribe Editorial1 min read
Shailesh Hegde, National Revenue Head, NDTV Marathi and Government Sales

Shailesh Hegde has joined NDTV as National Revenue Head for NDTV Marathi and Government Sales, taking on a mandate that pairs a regional channel with the government advertising category.

  • New role: National Revenue Head, NDTV Marathi and Government Sales
  • Previous role: Business Head at Jai Maharashtra News
  • Experience: over 18 years in media sales
  • Earlier: The Indian Express, Zee Telefilms, Sony Entertainment Television, Star News and ABP News, including more than a decade at ABP News Network

Two Very Different Revenue Lines, One Desk

The combination is worth pausing on. Regional language television and government advertising are both growth categories, but they behave nothing alike commercially. Marathi channel revenue is built on local advertiser relationships and rate negotiations against a crowded regional field. Government sales runs on empanelment, tender processes and public sector timelines.

Hegde's background maps onto both. More than a decade at ABP News Network, plus a stint running Jai Maharashtra News, covers the Marathi market specifically, while a career spanning print at The Indian Express and national broadcast at Zee, Sony and Star covers the institutional selling side.

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