Who is Piali Dasgupta?

Piali Dasgupta is Vice President of Marketing at Sattva, one of India's largest real estate companies, with nearly two decades of experience across real estate, e-commerce, retail and media.

What panel will Piali Dasgupta join at OAC 2026?

She will join the panel titled 'Grabbing a Share of the Digital Pie: How OOH can get its act together', discussing how OOH can capture more digital-era ad spend.

When and where is OAC 2026 taking place?

OAC 2026, the 20th edition of the OOH Advertising Convention, will be held on July 24-25 at the Grand Hyatt, Goa.

What topics will the OAC 2026 panel cover?

The panel will examine audience measurement, technology, data, accountability, and integrated multi-channel planning as ways for OOH to compete with digital advertising.

Why is Piali Dasgupta's inclusion notable?

As a brand-side marketer rather than a media or OOH specialist, her participation reflects growing interest from client-side marketers in shaping OOH industry conversations.

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Piali Dasgupta to Join OAC 2026 Panel on OOH’s Digital Challenge

Ad Tribe! Bureau1 hour ago2 min read

Piali Dasgupta, Vice President - Marketing at Sattva, one of India's largest real estate companies, will join a panel discussion at the OOH Advertising Convention (OAC) 2026, the event's landmark 20th edition, to be held at the Grand Hyatt, Goa, on July 24 and 25. She will be part of the panel titled 'Grabbing a Share of the Digital Pie: How OOH can get its act together', where industry leaders will discuss how out-of-home advertising can evolve to attract larger marketing investments in an era increasingly dominated by digital spending.

Piali Dasgupta - Vice President, Marketing, Sattva - joins OAC 2026 panel
OAC 2026: OOH Advertising Convention's 20th edition, Grand Hyatt Goa, 24-25 July
Panel: 'Grabbing a Share of the Digital Pie: How OOH can get its act together'
~2 decades of experience across real estate, e-commerce, retail and media

Piali Dasgupta Brings a Marketer's Lens to the OOH Debate

With nearly two decades of experience spanning real estate, e-commerce, retail and media, Piali Dasgupta currently leads marketing and communications initiatives at Sattva, shaping the company's brand strategy and customer engagement. Her presence on the panel signals the growing interest among brand-side marketers, rather than only media and OOH specialists, in shaping the conversation around outdoor advertising's future. As a marketer who has worked across multiple consumer-facing sectors, her perspective is expected to bring a client-side view to a discussion often dominated by media owners and planners.

OOH's Push to Reclaim a Larger Share of Ad Spend

The panel discussion at OAC 2026 is expected to examine how out-of-home advertising can better position itself within contemporary media strategies that are increasingly tilted towards digital platforms. Central to this conversation will be the role of audience measurement, technology, data and accountability in making OOH a more credible and quantifiable medium for advertisers. Integrated planning, where OOH is woven into broader multi-channel campaigns rather than treated as a standalone medium, is also likely to feature prominently in the discussion. With the event marking its 20th edition, the inclusion of marketers like Piali Dasgupta alongside traditional OOH industry leaders reflects an effort to widen the dialogue beyond the medium itself and address how it fits into the broader marketing ecosystem that brands navigate today.