Ankur Mishra Leaves ET Now For ArcelorMittal Nippon Steel India
Ankur Mishra has joined ArcelorMittal Nippon Steel India as senior lead, media relations, moving to the corporate side after nearly two decades in journalism.
- Company: ArcelorMittal Nippon Steel India, known as AM/NS India
- Role: senior lead, media relations
- Joins from: ET Now, where he was senior news editor and chief of bureau
- Time at ET Now: over five years across editorial roles
- Earlier: The Financial Express, BTVI and CNBC Awaaz, after an internship at Zee News
What Ankur Mishra Did Before This
He was senior news editor and chief of bureau at ET Now, where he spent more than five years across editorial roles. Before that came The Financial Express, BTVI and CNBC Awaaz, and before all of it an internship at Zee News.
That is a business journalism career built almost entirely in broadcast and financial press, which is the specific background a heavy industry company wants. Steel is covered by reporters who ask about capacity, input costs and margins, and someone who has commissioned those stories knows what a weak answer looks like before it is given.
Why Newsrooms Keep Losing People To Corporate Roles
Announcing the move on LinkedIn, Mishra said that after nearly two decades of telling stories as a journalist, it was time to be part of a new one.
The crossing from newsroom to corporate communications is one of the most travelled routes in Indian media, and the reasons are not mysterious: better pay, steadier hours and a job that does not shrink every time an outlet restructures. What is less often said is that the skill only partly transfers. Knowing which question a reporter will ask is useful; being the person who has to answer it, on the record, with legal sitting nearby, is a different discipline.
What A Steel Company Wants From Media Relations
AM/NS India is a joint venture operating at industrial scale, which means its media coverage is driven by production numbers, expansion plans, regulation and the occasional incident.
None of that is brand work. The function is closer to investor relations than to marketing, and it is judged on whether a difficult quarter is reported accurately rather than on whether anybody feels warmly about the company. Hiring a former chief of bureau rather than an agency hand is a fairly clear statement about which of those two jobs the company thinks it has.
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