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✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Guntas Randhawa Joins Reckitt After 17 Years At Unilever
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Ad Tribe Editorial

370 articles

A flat vector character carrying a tall stack of identical lanterns, each one slightly different
The Ai Shift

The Festive Volume Problem AI Actually Solves

3 days ago

A flat vector character selling from a small stall beside a very large empty building
The Ai Shift

Indias AI-Native Ad Startups

4 days ago

A doorway with a second, narrower doorway drawn inside it
Work Life

Can You Return To Advertising After Leaving It

4 days ago

A flat vector character building a ramp beside a short flight of steps
The Ai Shift

What AI Makes Cheap In Advertising Accessibility

4 days ago

Watercolour and ink portrait of Swapnil Jain, co-founder of Ather Energy
Brand Builders

Swapnil Jain And The Engineering Behind Ather

5 days ago

A flat vector character wearing a badge that is still blank while holding several different tools
The Ai Shift

The New Job Titles: Creative Technologist And AI Producer

5 days ago

A single chair standing alone in open space where a row of identical chairs ends
Work Life

From Agency Employee To Independent Creative

5 days ago

A flat vector character stitching two different coloured ribbons into a single braid
The Ai Shift

Hinglish Is Where Generated Copy Still Fails

5 days ago

A flat vector character calmly sorting a flood of identical parcels arriving on a conveyor
The Ai Shift

Ad Ops: The Team That Absorbed The Volume

6 days ago

A cluster of four large dots at one edge of the frame and many smaller scattered dots across the rest
Work Life

Can Talent From Tier 2 And Tier 3 India Change Agency Creativity

6 days ago

A flat vector character painting over a row of identical figures to make each one different
The Ai Shift

Generated Images And The Stereotype Problem

6 days ago

Watercolour and ink portrait of Tarun Mehta, co-founder of Ather Energy
Brand Builders

Tarun Mehta, Who Sold The Ride Before The Battery

7 days ago

A flat vector character turning the handle of a machine that sorts mixed shapes into neat columns
The Ai Shift

Marketing Mix Modelling Comes Back

7 days ago