TECNO, a leading mobile brand known for its innovation, has named Indian filmmaker Shiboprosad Mukherjee as its brand ambassador. This collaboration strengthens TECNO’s vision of blending creativity with technology while promoting digital empowerment.
A Perfect Blend of Storytelling and Innovation
Mukherjee, a celebrated filmmaker from West Bengal, is known for his socially relevant storytelling. His deep cultural connection aligns with TECNO’s mission to inspire individuals to “Stop At Nothing” in their pursuit of excellence.
With smartphone penetration in rural West Bengal rising from 27.7% in 2018 to 65.7% in 2022, the partnership aims to support this growth. TECNO seeks to provide cutting-edge technology that enhances creativity and digital accessibility.
A Collaboration Rooted in Creativity and Trust
Arijeet Talapatra, CEO of TECNO, expressed his excitement, saying,
“We are thrilled to welcome Shiboprosad Mukherjee into the TECNO family. His influence in cinema and commitment to creativity align perfectly with our mission. This collaboration reflects our dedication to delivering AI-powered, transformative experiences that empower individuals.”
Mukherjee also shared his enthusiasm, stating,
“I am truly excited to partner with TECNO. My association with Arijeet Talapatra makes this collaboration even more special. TECNO has redefined the smartphone experience with its reliability and innovation, and I am honoured to be part of its journey. Together, we aim to inspire and empower people by integrating cinema, culture, and technology.”
Empowering the Future
This partnership aims to bridge the gap between technology and storytelling. By combining Mukherjee’s cinematic experience with TECNO’s cutting-edge advancements, the collaboration seeks to open new creative possibilities for the digital generation.
