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#Brand Identity

The new ADFEST identity showing the logo, its pink and green palette and the lotus and trophy forms behind it
News

ADFEST Unveils A New Logo, Designed By Santosh Padhi

15 hours ago

The JSW Greentech and AMPSTAR powered by JSW brand lockup
Brands

JSW Greentech Launches AMPSTAR, Its Electric Trucks And Buses Brand, Built With Interbrand

1 week ago

Shah Rukh Khan in a tuxedo in the back of a car at night, in a frame from the Vi teaser film
Campaigns

Vi Moves Its Dot And Puts Shah Rukh Khan Behind The Change

Sep 2, 2026

A frame from the TATA.CARS manifesto film for the new brand identity
Campaigns

Tata Motors Turns What Everyone Already Says Into A Brand

Aug 31, 2026

The vial daily multivitamin pack beside a blister strip of capsules, showing the pixel logotype and the printed checkbox grid
Case Studies

vial: A Modular Identity System for Everyday Wellness

Aug 26, 2026

Halftone paper cutout of an industrial pressure gauge and a leaf on a saturated slate blue background, for the SFK Industries rebrand
Brands

SFK Industries Rebrands Around Sustainable, Knowledgeable And Futuristic

Aug 25, 2026

Crompton leadership unveils the new Cephyr emblem and the Amazing, Every Day line at the brand launch
Brands

Crompton Rebrands Around A New Emblem And A Super-Premium Brand

Aug 19, 2026

The three Black Poetry sparkling coffee cans: Classic Twisted, Orange Spike and Chocolate Fused
Brands

Black Poetry Gets Its Carbonated Coffee Identity From OPEN Strategy & Design

Aug 18, 2026