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✦Measuring Creative When The Variants Are Infinite✦What Does Success In Advertising Actually Look Like?✦Amazon Puts The ‘Great’ Back In The Great Khali✦Yogesh Mulgaonkar Takes HUL’s Beauty And Wellbeing Finance✦Conrad D’Souza Joins Capital Small Finance Bank’s Board✦Foodstrong has signed actor Sara Ali Khan as its brand ambassador✦ZEE5 Turns Its Back Catalogue Into A Swipe Feed✦FSSAI Orders A Recall Of One Everest Cumin Batch✦mCaffeine Sends An FIR Interrogation To Goa✦Claude Starts Running Inference Inside India✦Apple Removes Bitchat From The India App Store✦What Retail Media Did To The Indian Media Plan✦Measuring Creative When The Variants Are Infinite✦What Does Success In Advertising Actually Look Like?✦Amazon Puts The ‘Great’ Back In The Great Khali✦Yogesh Mulgaonkar Takes HUL’s Beauty And Wellbeing Finance✦Conrad D’Souza Joins Capital Small Finance Bank’s Board✦Foodstrong has signed actor Sara Ali Khan as its brand ambassador✦ZEE5 Turns Its Back Catalogue Into A Swipe Feed✦FSSAI Orders A Recall Of One Everest Cumin Batch✦mCaffeine Sends An FIR Interrogation To Goa✦Claude Starts Running Inference Inside India✦Apple Removes Bitchat From The India App Store✦What Retail Media Did To The Indian Media Plan
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#ai in advertising

A flat vector character holding an oversized key up to a large heart with a keyhole in it
The Ai Shift

Can AI Advertising Build Emotional Memory Or Only Attention

3 weeks ago

A flat vector character standing between a robot arm and a human arm, both pointing at them from opposite sides
The Ai Shift

Will Audiences Trust AI Recommendations More Than Influencers

3 weeks ago

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The Ai Shift

Why Craft Becomes More Valuable As Generation Gets Cheaper

3 weeks ago

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The Ai Shift

How Do Young Creatives Develop Taste When AI Does The Making

4 weeks ago

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The Ai Shift

Are Clients Getting Too Involved In The Creative Process

4 weeks ago

A flat vector character holding a clipboard beside three folder shapes, the third one marked with a large tick
The Ai Shift

How AI Is Changing Agency Reviews And Empanelment

4 weeks ago

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The Ai Shift

Do Creative Agencies Still Need Production Vendors

4 weeks ago

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The Ai Shift

What Happens To Agency Retainers When Output Is Unpredictable

4 weeks ago

A doorway with a staircase visible behind it where the lowest three steps are missing
Work Life

Will AI Make It Harder To Get Your First Agency Job?

4 weeks ago

A flat vector character raising a hand to stop beside a tall growing stack of output trays
The Ai Shift

The New Creative Skill Is Knowing When To Stop Generating

4 weeks ago

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The Ai Shift

Infinite References: Is AI Making Creatives Less Curious?

4 weeks ago

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The Ai Shift

What Happens When Clients Benchmark Your Work Against AI

Sep 5, 2026