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✦Measuring Creative When The Variants Are Infinite✦What Does Success In Advertising Actually Look Like?✦Amazon Puts The ‘Great’ Back In The Great Khali✦Yogesh Mulgaonkar Takes HUL’s Beauty And Wellbeing Finance✦Conrad D’Souza Joins Capital Small Finance Bank’s Board✦Foodstrong has signed actor Sara Ali Khan as its brand ambassador✦ZEE5 Turns Its Back Catalogue Into A Swipe Feed✦FSSAI Orders A Recall Of One Everest Cumin Batch✦mCaffeine Sends An FIR Interrogation To Goa✦Claude Starts Running Inference Inside India✦Apple Removes Bitchat From The India App Store✦What Retail Media Did To The Indian Media Plan✦Measuring Creative When The Variants Are Infinite✦What Does Success In Advertising Actually Look Like?✦Amazon Puts The ‘Great’ Back In The Great Khali✦Yogesh Mulgaonkar Takes HUL’s Beauty And Wellbeing Finance✦Conrad D’Souza Joins Capital Small Finance Bank’s Board✦Foodstrong has signed actor Sara Ali Khan as its brand ambassador✦ZEE5 Turns Its Back Catalogue Into A Swipe Feed✦FSSAI Orders A Recall Of One Everest Cumin Batch✦mCaffeine Sends An FIR Interrogation To Goa✦Claude Starts Running Inference Inside India✦Apple Removes Bitchat From The India App Store✦What Retail Media Did To The Indian Media Plan
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#ai in advertising

A flat vector balance scale with a large stopwatch outweighing a cluster of five tiny characters
The Ai Shift

Will Procurement Judge Agencies On Speed Instead Of Headcount?

Sep 5, 2026

A flat vector character looking up at a pie chart with one narrow wedge lifted away from the rest
The Ai Shift

Where Agency Margin Actually Sits In An AI Workflow

Sep 4, 2026

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The Ai Shift

What Happens To AI Search Advertising?

Aug 28, 2026

A flat vector character watching an arrow hit a bullseye on a target that is facing away
The Ai Shift

Is AI Media Buying Efficient Or Just Opaque?

Aug 28, 2026

A flat vector character handing a stack of letters to a small robot that is sorting them into two piles
The Ai Shift

What Happens When Audiences Use AI Ad Filtering?

Aug 25, 2026

Meta AI gains tools for small businesses to analyse content and advertising performance
Ad Tech

Meta AI Adds Content And Ad Performance Tools For Small Businesses

Aug 21, 2026

A still from the Ionic Wealth campaign film, showing a relationship manager in conversation with clients at home
Campaigns

Ionic Wealth Asks Investors To Get A Second Opinion

Aug 21, 2026