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Brands

Surya Kumar Yadav Joins Pro Govinda League As Brand Ambassador

Ad Tribe Editorial1 min read
Cricketer Surya Kumar Yadav, brand ambassador for Pro Govinda League Season 4

Indian cricketer Surya Kumar Yadav ("SKY") has been named official brand ambassador for Pro Govinda League (PGL) Season 4, India's professional human-pyramid league.

  • Season 4 dates: August 25-27, 2026, at The Dome, SVP Stadium, Worli, Mumbai
  • Growth: Viewership rose from 700,000 in the debut season to 7.5 million in Season 3
  • Record: Set a Guinness World Record in 2025 for the tallest human pyramid at 10 levels, against a typical 5-8 levels

"Confidence, Athleticism, Adaptability And Competitive Spirit"

Purvesh Sarnaik, League President, said Yadav "represents confidence, athleticism, adaptability and competitive spirit," calling the association "an important step in taking the sport to a much wider audience."

Yadav said: "When I saw the immense skill, strength, and coordination these athletes use to build human pyramids, it instantly resonated with the values required at the highest level of any sport."

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