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Sumit Chadha Elevated To Chief Revenue Officer At Times Innovative Media

Ad Tribe Editorial1 min read
Sumit Chadha, Chief Revenue Officer at Times Innovative Media

Sumit Chadha has been elevated to Chief Revenue Officer at Times Innovative Media, the out-of-home arm of the Times Group, stepping up from a business head role covering airports and city media.

  • New role: Chief Revenue Officer at Times Innovative Media
  • Previous role: Senior Vice President and Business Head, TIM Airports and City Media
  • Earlier: Senior Vice President, TIM Airports
  • Tenure: with the Times Group since April 2018

An Airports Specialist Takes The Revenue Seat

Chadha's progression has run through the airport media business, which is among the more specialised parts of the out-of-home market. Airport inventory sells on a different logic from roadside media, with a captive high-value audience, long dwell times and premium pricing that depends on concession terms rather than pure reach.

Moving from that specialism to a revenue mandate across the business is a familiar path in out-of-home, where the operators who understand how concession economics work tend to be the ones who end up running the commercial side.

More on Ad Tribe People.

#people movement#Times Innovative Media
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