Salt Brand Solutions Appoints Sudeep Puthyathaya as Executive Creative Director

Salt Brand Solutions has strengthened its leadership team by appointing Sudeep Puthyathaya as Executive Creative Director. He joins Executive Director Sagar Mahabaleshwarkar and Director Mahesh Chauhan (Mash) to shape the agency’s creative vision.

A Vision for Salt 2.0

Welcoming Puthyathaya, Mahesh Chauhan (Mash), Director, Salt Brand Solutions, said:

“This is a big step in strengthening Salt’s creative leadership. With Sagar, Sudeep, and me working together, we will bring great value to our clients. This makes me truly excited for Salt 2.0.”

Sagar Mahabaleshwarkar, Executive Director, Salt Brand Solutions, added:

“Sudeep understands storytelling that connects with real people. His expertise in human insight-led narratives is a great fit for the creative force we are building at Salt.”

A Strong Advertising Legacy

With over two decades of experience, Sudeep Puthyathaya has led campaigns for brands like Mercedes-Benz India, Taj Hotels, Volini, Royal Enfield, Johnson & Johnson, GSK India, and Citibank. His work is known for its human-centric storytelling and strategic depth.

Sharing his excitement, Puthyathaya said:

“I believe the most powerful brands are built on stories that touch people. Salt’s bold, insight-driven culture is a perfect fit for my creative approach. I’m excited to work with Mash and Sagar to create impactful brand narratives.”

Puthyathaya has also served on the jury for the New York Festivals and Abby’s, further highlighting his industry influence.

Driving Salt’s Creative Growth

As Executive Creative Director, Sudeep Puthyathaya will work closely with Mahabaleshwarkar and Chauhan (Mash). His goal is to sharpen Salt’s creative strategy and deliver authentic, disruptive, and strategically sharp campaigns.

His appointment marks a new phase for Salt Brand Solutions, reinforcing its commitment to transformative storytelling and bold creativity.