Neutrogena has introduced its new brand philosophy, “Beauty to a Science,” and welcomed Bollywood actress Shraddha Kapoor as its latest brand ambassador in India. The announcement took place at the “Beauty with No Compromise” event in Mumbai.
A Science-Backed Approach to Beauty
Speaking about the new direction, Manoj Gadgil, Business Unit Head, Essential & Skin Health at Kenvue, shared, “At Neutrogena, we strive to make skincare accessible while ensuring consumers make informed choices. Our innovations push boundaries to create superior beauty experiences rooted in science. The launch of Hydro Boost Sunscreen exemplifies our commitment to advanced formulations that deliver real results.”
Expressing his excitement about the partnership, he added, “Shraddha Kapoor perfectly embodies our brand values—authenticity, trust, and real beauty. Her influence will help us strengthen our mission to educate and empower consumers.”
Shraddha Kapoor on Joining Neutrogena
Sharing her thoughts on the collaboration, Shraddha Kapoor said, “I have always believed skincare should be simple, effective, and backed by science. Neutrogena has been a part of my routine for years, so joining them on this journey is exciting. I look forward to inspiring people to make smart skincare choices without compromising on quality.”
Expanding Neutrogena’s Reach
Neutrogena’s latest campaign will be rolled out across TV, digital, and social media platforms to engage a wider audience. The brand aims to highlight the science-driven formulations behind its skincare range while reinforcing its commitment to quality and innovation.
