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Brands

JACK&JONES Signs Vedang Raina For Its Autumn Winter Denim

Ad Tribe! Bureau1 min read
Folded denim jeans and a denim jacket on a hanger, as halftone cutouts, for JACK&JONES's Autumn Winter 2026 campaign

JACK&JONES has signed the actor Vedang Raina for its Autumn Winter 2026 denim campaign. The brand is part of BESTSELLER India.

  • Brand: JACK&JONES, from BESTSELLER India
  • Face: Vedang Raina
  • Collection: barrel fits, bootcuts, denim sets and rugged outerwear
  • Organised around two themes: Party and Travel
  • Available: JACK&JONES stores in India, the website and the JACK&JONES India app
  • No agency credits or media plan have been announced

What The Collection Says About Denim

That the slim fit era is over. Barrel fits and bootcuts are both wide-leg shapes, and a mainstream high street brand building a season around them is a reliable signal that the silhouette has moved from fashion-forward to sellable. Organising the range around Party and Travel rather than around fits is the other tell: the brand is merchandising occasions, not garments.

Sumit Dhingra, chief executive and country director of BESTSELLER India, said the brand's approach centres on combining craft and quality with fashion and everyday durability, and that Raina brings an energy and attitude reflecting the brand's positioning around confidence, individuality and togetherness.

Why Vedang Raina

Raina said denim has long been a key part of his wardrobe and that the collaboration felt natural because of the brand's focus on fit and washes.

He is early in his career, which is the point. A denim brand chasing a younger shopper gains more from someone that audience is still forming an opinion about than from an established name whose associations are already fixed.

More on the brand at jackjones.in. More brands.

#brand ambassador#bestseller india#jack and jones#vedang raina
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