Emcure Onboards Vidya Balan as Brand Ambassador

Emcure Pharmaceuticals Ltd., a leading Indian pharma company focused on women’s health, has expanded its Arth range into the daily supplements market. To support this, the company has partnered with actor and women's health advocate Vidya Balan as the brand ambassador.

A well-known name in Indian cinema, Balan will help drive conversations on important yet often ignored aspects of women’s health. These include intimate care, sleep issues, and cognitive well-being. Through this collaboration, Emcure aims to encourage women to take charge of their health and make informed choices.

As part of the association, Balan will highlight three key products:

• Intimate Care – Helps soothe itchiness and dryness in sensitive areas.

• Sleep Support Gummies – Promotes restful and high-quality sleep.

• Brain Fog Aid – Improves focus and supports cognitive function.

Speaking about her role, Vidya Balan shared, “I’m excited to be part of Emcure’s Arth range, a brand that truly understands women’s well-being. Women are the backbone of families, yet their health often takes a backseat. I admire Emcure’s commitment to addressing these unique health needs. Through this partnership, I hope to inspire women to prioritise their health and make empowered choices.”

Namita Thapar, Whole-time Director of Emcure Pharmaceuticals Ltd., expressed enthusiasm about the partnership. “Vidya is bold, authentic, and perfectly embodies our brand’s values. She has always been a strong advocate for women’s health and isn’t afraid to speak her mind. Together, we look forward to breaking taboos and addressing crucial topics that deserve attention.”

With this partnership, Emcure continues to strengthen its position as a leader in women's health, bringing vital wellness solutions to the forefront.