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✦How The Vertical Frame Became The Default✦The Prompt Is Not The Asset✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦How The Vertical Frame Became The Default✦The Prompt Is Not The Asset✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side
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Ad Tribe Editorial

372 articles

A still from the Lay's Hot Chips Style campaign film showing a man serving a meal in a home kitchen
Campaigns

Lay's Builds A Flavour Around The South Indian Meal, Not The Snack Break

Aug 15, 2026

A character calmly holding a solid shield while a small rocket zooms past in the background
The Ai Shift

Why Trust Will Become More Valuable Than Execution Speed

Aug 15, 2026

A shopping bag, a dining plate and a cinema ticket illustrated in a row
Brands

Nexus Select Malls Expands Its District By Zomato Collaboration Beyond Shopping

Aug 15, 2026

An ornate empty picture frame with a colourful burst of collage shapes spilling out around it
Work Life

Young Creatives Are Changing What Advertising Calls An Idea

Aug 15, 2026

A television set above five blank sponsor slots, illustrated
News

Sony MAX Signs Five Brands For The Mardaani 3 Television Premiere

Aug 15, 2026

Sonia Sharda, Managing Partner at Dentsu Creative
People

Dentsu Creative Elevates Sonia Sharda To Managing Partner

Aug 15, 2026

Ashwini Ramakrishnan, Brand Lead India at Levi Strauss and Co
People

Ashwini Ramakrishnan Joins Levi Strauss And Co As Brand Lead, India

Aug 15, 2026

JT Waszkowski, Vice President, Connected Media Solutions at Publicis Groupe
People

JT Waszkowski Joins Publicis Groupe As VP, Connected Media Solutions

Aug 15, 2026

Madhu Nair, Chief Executive Officer of Baroda BNP Paribas Asset Management
People

Baroda BNP Paribas Asset Management Appoints Madhu Nair As CEO

Aug 15, 2026

Vineet Jain, Chief Operating Officer of Reliance Retail Fashion and Lifestyle
People

Vineet Jain Named COO Of Reliance Retail's Fashion And Lifestyle Business

Aug 15, 2026

Shailesh Hegde, National Revenue Head, NDTV Marathi and Government Sales
People

NDTV Appoints Shailesh Hegde As National Revenue Head For NDTV Marathi And Government Sales

Aug 15, 2026

Manoj Shisale, Chief Growth Officer at Vashi Integrated Solutions
People

Manoj Shisale Elevated To Chief Growth Officer At Vashi Integrated Solutions

Aug 15, 2026

Sumit Chadha, Chief Revenue Officer at Times Innovative Media
People

Sumit Chadha Elevated To Chief Revenue Officer At Times Innovative Media

Aug 15, 2026