HealthOK, a wellness brand from Humankind Pharma, has rolled out a timely new campaign featuring actress Archana Puran Singh to promote its 100% vegetarian multivitamin tablets. The campaign aligns with the Navratri season, when millions of Indians adopt or return to plant-based diets.
Keyphrase: Vegetarian multivitamin supplements in India
Spotlighting a Real Wellness Gap—with Humour and Heart
The campaign film uses humour to highlight a serious concern. Archana, a firm vegetarian herself, searches for a “chhupa hua non-vegetarian” at a family gathering. She finds Jijaji sneaking a non-vegetarian multivitamin, unaware that a vegetarian alternative exists.
HealthOK tablets provide that solution—backed by Taurine, Ginseng, and 19 essential nutrients, in a lemon-flavoured, plant-based formula.
Perfectly Timed with Navratri and Year-Round Vegetarianism
India is home to one of the world’s largest vegetarian populations (source). During Navratri, this number grows as many switch to a strictly vegetarian diet.
Yet, most multivitamins contain gelatin, derived from animal sources. HealthOK bridges this gap with a formulation that meets dietary ethics without sacrificing wellness needs.
Brand Voices That Inspire Trust
“As a vegetarian, I’m excited to represent a supplement that aligns with my values,” said Archana Puran Singh.
“With HealthOK, vegetarians finally have an option that’s smart, clean, and effective.”
A spokesperson from Humankind Pharma added,
“This campaign addresses a real gap in the Indian market. We’re proud to create inclusive wellness solutions for those who’ve long been overlooked.”
