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Campaigns

Bhumi Pednekar Teams Up with PEDIGREE® India for Heartfelt Pet Nutrition Campaign

Ad Tribe! Bureau2 min read
Bhumi Pednekar Stars in PEDIGREE® India's New Campaign on Pet Nutrition and Love

Storytelling that Connects Emotion and Nutrition

Produced by Kulfi Collective, the ad film captures Bhumi Pednekar sharing candid, heartfelt moments with her dogs. Through these scenes, PEDIGREE® gravy emerges as more than just a meal — it becomes a symbol of care, affection, and daily bonding.

Ayesha Huda, Chief Marketing Officer, MARS Petcare India, shared:

“We launched this campaign to celebrate the unconditional love between pets and their parents and to highlight the PEDIGREE® gravy range as a meaningful expression of that love through complete and balanced nutrition.

Our gravy supports better hydration, improved digestion, and overall well-being for dogs — combining taste with essential health benefits.”

She further added:

"Recent surveys show that over 60% of Gen Z and millennial pet parents in India consider their pets family.
Many are learning that home-cooked food alone doesn’t always meet a dog’s nutritional needs. With Bhumi as our partner, we’re connecting emotionally while also educating pet parents on how smart choices like gravy food can enhance a pet’s health."

Bhumi Pednekar: “A Natural Partnership”

Expressing her enthusiasm, Bhumi Pednekar said:

“My partnership with the PEDIGREE® brand is a natural extension of the love I have for my pet.

PEDIGREE®'s commitment to 100% complete and balanced nutrition matches my belief that caring for pets goes beyond love — it means meeting their specific health needs too.”

She added:

“Our campaign celebrates the special bond we share with our pets. Saying ‘I love you’ to both PEDIGREE® and my furry friend feels completely natural. The wet food range is the perfect choice — nutritious and delicious!”

A Campaign that Extends Beyond Digital

Beyond the film, the campaign introduces innovative elements:

  • Interactive installations in dog-friendly parks

  • Collaborations with regional influencers to widen cultural relevance

  • The tagline ‘I Pouch You’ — blending emotional storytelling with educational messaging

Through these efforts, PEDIGREE® India reinforces a powerful idea: feeding better isn't just a responsibility — it's an act of love.

#Bhumi Pednekar#Bhumi Pednekar Pedigree Campaign#Kulfi Collective#MARS Petcare India#Pedigree India#Pet Nutrition Campaign
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