Vitasta Kaul Appointed Chief Growth Advisor At BrandMusiq

BrandMusiq has appointed Vitasta Kaul as Chief Growth Advisor.

• New role: Chief Growth Advisor, shaping long-term growth strategy, go-to-market approach and fundraising readiness
• Previous role: Chief Marketing Officer at Hoopr, one of India's leading music licensing platforms
• Experience: Nearly two decades across brand strategy, marketing and product growth, spanning edtech, consumer, mobility and music-tech
• Mandate: Supporting BrandMusiq's expansion beyond bespoke sonic branding into technology-led solutions

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"Sound Is One Of The Most Underutilized Assets"

Kaul said: "I've always believed that the strongest brands are built by creating distinctive and memorable experiences, and sound is one of the most underutilized assets in that journey." Rajeev Raja, Founder of BrandMusiq, said she "brings a rare combination of startup experience, growth expertise and business-building capability" as the company expands into India and international markets.

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