Your Daily Dose of Ad World Buzz
Latest
✦Sameer Mehta, the Quieter Half of boAt✦The New Creative Skill Is Knowing When To Stop Generating✦Opraah's OPay Promises Exclusive Creators Payment In 48 Hours✦The Rise Of The In-House Agency In India✦What Brands Should Do In The First Hour Of A Social Crisis✦The Story of Arun Nanda, the Adman Who Built Rediffusion✦Why Agency Culture Breaks During Pitches✦Infinite References: Is AI Making Creatives Less Curious?✦What Happens When Clients Benchmark Your Work Against AI✦Agency Vs Brand Side: Where Do Creative Careers Grow Differently?✦Culture Moves at Gen Z Speed, Can Brands Keep Up?✦How Campaigns Get Their Names✦Sameer Mehta, the Quieter Half of boAt✦The New Creative Skill Is Knowing When To Stop Generating✦Opraah's OPay Promises Exclusive Creators Payment In 48 Hours✦The Rise Of The In-House Agency In India✦What Brands Should Do In The First Hour Of A Social Crisis✦The Story of Arun Nanda, the Adman Who Built Rediffusion✦Why Agency Culture Breaks During Pitches✦Infinite References: Is AI Making Creatives Less Curious?✦What Happens When Clients Benchmark Your Work Against AI✦Agency Vs Brand Side: Where Do Creative Careers Grow Differently?✦Culture Moves at Gen Z Speed, Can Brands Keep Up?✦How Campaigns Get Their Names
People

Vitasta Kaul Appointed Chief Growth Advisor At BrandMusiq

Ad Tribe Editorial1 min read
Vitasta Kaul, Chief Growth Advisor at BrandMusiq

BrandMusiq has appointed Vitasta Kaul as Chief Growth Advisor.

  • New role: Chief Growth Advisor, shaping long-term growth strategy, go-to-market approach and fundraising readiness
  • Previous role: Chief Marketing Officer at Hoopr, one of India's leading music licensing platforms
  • Experience: Nearly two decades across brand strategy, marketing and product growth, spanning edtech, consumer, mobility and music-tech
  • Mandate: Supporting BrandMusiq's expansion beyond bespoke sonic branding into technology-led solutions

"Sound Is One Of The Most Underutilized Assets"

Kaul said: "I've always believed that the strongest brands are built by creating distinctive and memorable experiences, and sound is one of the most underutilized assets in that journey." Rajeev Raja, Founder of BrandMusiq, said she "brings a rare combination of startup experience, growth expertise and business-building capability" as the company expands into India and international markets.

More on Ad Tribe People.

#BrandMusiq#Vitasta Kaul
Follow Ad Tribe

Advertisement

Ad Tribe Outlook 2026, an independent study of the state of advertising today. Take the survey.