Your Daily Dose of Ad World Buzz
Latest
✦H&M Beauty India Signs Sharvari As Its First Ambassador✦Virginia Sharma Becomes CMO Of Salesforce Missionforce✦Schneider Electric Makes A Festive Campaign About A Switch✦ADFEST Unveils A New Logo, Designed By Santosh Padhi✦Ynon Kreiz Named Co-CEO Of The Paramount Warner Bros Group✦How An Agency Decides Not To Pitch✦Attribution When The Journey Ends In A Chatbot✦The Buy Button Inside The Assistant✦How To Build A Portfolio When You Have No Real Clients✦Kapture CX Names Kruti Khandelwal VP Of Marketing✦OPPO Ties The F35 To Drishyam The Conclusion✦Instagram Puts An AI Analyst Inside Its Editing App✦H&M Beauty India Signs Sharvari As Its First Ambassador✦Virginia Sharma Becomes CMO Of Salesforce Missionforce✦Schneider Electric Makes A Festive Campaign About A Switch✦ADFEST Unveils A New Logo, Designed By Santosh Padhi✦Ynon Kreiz Named Co-CEO Of The Paramount Warner Bros Group✦How An Agency Decides Not To Pitch✦Attribution When The Journey Ends In A Chatbot✦The Buy Button Inside The Assistant✦How To Build A Portfolio When You Have No Real Clients✦Kapture CX Names Kruti Khandelwal VP Of Marketing✦OPPO Ties The F35 To Drishyam The Conclusion✦Instagram Puts An AI Analyst Inside Its Editing App
People

Virginia Sharma Becomes CMO Of Salesforce Missionforce

Ad Tribe! Bureau2 min read
Virginia Sharma, appointed chief marketing officer of Missionforce at Salesforce

Virginia Sharma has been named chief marketing officer of Missionforce, the public sector arm of Salesforce. The role leads the global public sector marketing team and is based in McLean, Virginia.

  • Role: chief marketing officer, Missionforce, covering product marketing and field marketing
  • Remit: communicating how Missionforce helps large institutions deliver on their missions
  • Previously: head of brand and product marketing at Google Public Sector from January 2024, running integrated campaigns for Cloud, Workspace and AI to government and higher education
  • Earlier at Google: marketing roles across Google Cloud India and the public sector, around four and a half years in total
  • Before that: vice president of brand solutions at JioSaavn from 2020 to 2022
  • And earlier: sales director for marketing solutions in India at LinkedIn, and before that marketing director for talent solutions across Asia Pacific, from 2014 to 2020
  • Career start: 15 years at IBM from 1999 in progressive marketing roles across several regions
  • Experience: 25 years in technology marketing and sales

What Virginia Sharma Takes On

Marketing to a buyer that cannot be persuaded quickly. Government and institutional procurement runs on documented evidence, references and compliance, which makes most of the consumer playbook irrelevant and most of the enterprise one too slow.

The useful part of the background is the repetition. Google Public Sector was the same audience at a rival, which is unusually direct preparation for this seat.

Why The India Years Matter

Because the India roles at LinkedIn and Google Cloud were market-building rather than market-managing, and public sector technology marketing is closer to the former. The category has to be explained before it can be sold.

The Record On Paper

Two of Google's internal Jammies awards for brand campaigns, 84 per cent year-on-year growth in marketing-qualified leads at LinkedIn, an Economic Times Woman Ahead listing in 2018 and a Marketing Academy fellowship.

More on the company at salesforce.com. More people.

#appointments#b2b marketing#Salesforce
Follow Ad Tribe