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TyresNmore Appoints The Minimalist As Its Integrated Digital Agency

Ad Tribe Editorial1 min read
A tyre shape beside a paintbrush and a speech bubble

TyresNmore, the online-first automotive services platform backed by CEAT Tyres, has appointed The Minimalist as its integrated digital agency.

  • Mandate scope: Brand strategy, creative and content development, social media management and performance marketing
  • Client focus: Tyres, batteries, alloy wheels and doorstep automotive services
  • Goal: Building greater brand salience, customer engagement and consideration across consumer touchpoints

"Real Driving Culture, Practical Knowledge"

Sahil Vaidya, Co-founder of The Minimalist, said: "Our role is to translate that trust into a distinctive and relevant brand voice across every customer touchpoint." Manoj Reddy, Chief Growth Officer at TyresNmore, added: "From tyre recommendations to service reminders, every interaction should make vehicle ownership simpler for the customer."

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#the minimalist#TyresNmore
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