TyresNmore Appoints The Minimalist As Its Integrated Digital Agency

TyresNmore, the online-first automotive services platform backed by CEAT Tyres, has appointed The Minimalist as its integrated digital agency.

• Mandate scope: Brand strategy, creative and content development, social media management and performance marketing
• Client focus: Tyres, batteries, alloy wheels and doorstep automotive services
• Goal: Building greater brand salience, customer engagement and consideration across consumer touchpoints

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"Real Driving Culture, Practical Knowledge"

Sahil Vaidya, Co-founder of The Minimalist, said: "Our role is to translate that trust into a distinctive and relevant brand voice across every customer touchpoint." Manoj Reddy, Chief Growth Officer at TyresNmore, added: "From tyre recommendations to service reminders, every interaction should make vehicle ownership simpler for the customer."

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