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The Practice And On Purpose Unite Under The Practice Group

Ad Tribe Editorial1 min read
Two overlapping speech bubbles merging into one, paper-cutout style

PR firms The Practice and On Purpose are uniting under a new entity, The Practice Group, effective September 1, 2026.

  • Leadership: Girish Balachandran, founder of On Purpose, becomes Group CEO; Nandita Lakshmanan, formerly CEO of The Practice, becomes Founding Partner
  • Also appointed: Zach James and Rishi Seth as Managing Partners
  • New senior hires: Sabah Kazi as Vice President (Mumbai), Bala Krishnan as Vice President (Bengaluru), and Sudipta Das as Group Account Director (Delhi)
  • Focus: Integrated communications spanning corporate reputation and purpose-led, social-change communications

"The Right Structure Creates Space For The Right Talent"

Nandita Lakshmanan said: "The right structure creates space for the right talent to lead both firms to success." The merger brings together The Practice's corporate reputation work with On Purpose's focus on social-change and purpose-led communications under a single group structure.

More on Ad Tribe News.

#pr agency merger#the practice group
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