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✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate✦Who Pays For The Tokens✦Why Good People Leave Advertising✦The Festive Creator Rate Card✦Spec Work Just Got Cheap. So Did The Pitch.✦R.G. Chandramogan, Who Started With Ice Candy✦Licensing A Face In The AI Era✦What Gen Z Actually Means By Work-Life Balance✦Ten-Minute Delivery Changed What Fitness Brands Can Sell✦OptimizeGEO Crosses 100 Brands As Michael Kassan Invests✦Abhigale Barretto Moves To Alkem From The Agency Side✦PreferCo Appoints Shakthi Nagappan Chairman And MD✦Maars Communicates Keeps The Animeta PR Mandate
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#branded content

A television set overlapping a packet of soya chunks as halftone cutouts on a flat yellow ground, for the Nutrela in-content campaign
Brands

Nutrela Moves Into In-Content Advertising On Star Jalsha

3 days ago

The EVERQ and Puresta brand lockup, for the launch of the So Dermatic microdrama series
Brands

EVERQ Turns Skincare Anxiety Into A Twelve-Episode Comedy

1 week ago

Samarjit Singh, chief revenue officer for branded content at Republic World
People

Republic World Puts Samarjit Singh Over Branded Content

Sep 1, 2026

A still from Tera Ghar Mera Ghar, the JK Super Cement micro drama made with JUJU Films
Campaigns

JK Super Cement Backs A 53-Episode Micro Drama About Building A House

Aug 23, 2026

Hersh Bhandari, brand advisor and head of NDTV CoLab
People

Hersh Bhandari Joins NDTV As Brand Advisor And Head Of NDTV CoLab

Aug 23, 2026

Ankit Pandey, group head for sports ad sales at Sony Pictures Networks India
People

Ankit Pandey Returns To Sony As Group Head For Sports Ad Sales

Aug 20, 2026

Shikha Raina, Senior Director for branded content and strategic partnerships at CNBC-TV18
People

Shikha Raina Returns To CNBC-TV18 As Senior Director, Branded Content

Aug 19, 2026

Humans of Bombay expands into The Human Company, a content and brand solutions business
News

Humans Of Bombay Becomes The Human Company

Aug 19, 2026