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Sony MAX Signs Five Brands For The Mardaani 3 Television Premiere

Ad Tribe Editorial1 min read
A television set above five blank sponsor slots, illustrated

Sony MAX has brought five brands on board as sponsors for the World Television Premiere of Mardaani 3, scheduling the broadcast into the Independence Day weekend.

  • Sponsors: L'Oreal Paris, Bournvita, Figaro, ENO and SML
  • Premiere: August 16 at 8 PM on Sony MAX
  • Film: produced by Yash Raj Films, starring Rani Mukerji as police officer Shivani Shivaji Roy
  • Categories represented: beauty, food and beverages, healthcare and consumer products

Why The Weekend Slot Matters

The third instalment in the crime franchise centres on crimes against children, with a storyline built around safety and accountability. That is a heavier proposition than the average premiere, and the sponsor mix reflects a family co-viewing audience rather than an action-film one.

Akshay Agrawal, head of Linear Ad Sales at Sony Pictures Networks India, said Mardaani has built a strong identity over the years, led by a character audiences recognise and respect. He added that the premiere gives brands the opportunity to associate with a popular film franchise and an important story during the Independence Day weekend, welcoming the five brands as partners.

The scheduling logic is straightforward. A long weekend delivers the kind of household television audience that has become harder to assemble reliably, and a franchise premiere is one of the few remaining linear properties that can still promise it.

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