Your Daily Dose of Ad World Buzz
Latest
✦Girish Mathrubootham, Who Marketed Software Like a Product✦When Creators Influence Agencies More Than Agencies Influence Creators✦What A Creative Director Does On A Shoot Day✦The Categories Where Generated Copy Still Needs A Signature✦Jayesh Veralkar Leaves Dolby After Thirteen Years For A Record Label✦Turtle Wax Gives Ashutosh Saxena India And ASEAN✦Prose Integrated Picks Up The Communications Mandate For EaseMyTrip✦Cummins India Hands The Managing Director Role To Gbile Adewunmi✦JLL Puts Its First Big India Statement On The Bandra-Worli Sea Link✦The Intern Who Stayed: Himanshu Sharma Takes Sales At JSW Sports✦Bark Out Loud Builds A Campaign On How Little Effort A Dog Makes✦Instagram's Edits App Gets A Canvas That Runs Across Slides✦Girish Mathrubootham, Who Marketed Software Like a Product✦When Creators Influence Agencies More Than Agencies Influence Creators✦What A Creative Director Does On A Shoot Day✦The Categories Where Generated Copy Still Needs A Signature✦Jayesh Veralkar Leaves Dolby After Thirteen Years For A Record Label✦Turtle Wax Gives Ashutosh Saxena India And ASEAN✦Prose Integrated Picks Up The Communications Mandate For EaseMyTrip✦Cummins India Hands The Managing Director Role To Gbile Adewunmi✦JLL Puts Its First Big India Statement On The Bandra-Worli Sea Link✦The Intern Who Stayed: Himanshu Sharma Takes Sales At JSW Sports✦Bark Out Loud Builds A Campaign On How Little Effort A Dog Makes✦Instagram's Edits App Gets A Canvas That Runs Across Slides
People

Shonali Chakravarty Joins UBL To Lead Communications, Sustainability And CSR

Ad Tribe Editorial1 min read
Shonali Chakravarty, Head of Communications, Sustainability and CSR at United Breweries Limited

Shonali Chakravarty has joined United Breweries Limited (UBL), a HEINEKEN company, to lead Communications, Sustainability and Corporate Social Responsibility (CSR) for the business in India.

  • New role: Head of Communications, Sustainability and CSR, India, at United Breweries Limited
  • Previous role: six years at Lenovo, most recently leading Enterprise Communications across Asia Pacific
  • Earlier career: senior communications roles at Uber and OYO
  • UBL footprint: 13 states, 19 owned and 17 contract breweries, roughly 24 million hectolitres of manufacturing capacity

A Mandate That Goes Beyond Communications

The appointment brings Communications, Sustainability and CSR together under a single leadership mandate at UBL, extending Chakravarty's remit beyond traditional communications into areas increasingly central to business strategy, including stakeholder engagement and corporate citizenship.

The scale of the brief reflects UBL's footprint. As India's largest beer company, its Sustainability and CSR agenda spans more than 20 projects, and a socio-economic impact study by Steward Redqueen found the company's value chain contributes nearly Rs 43,000 crore to the Indian economy and supports around 2.95 lakh jobs and livelihoods across agriculture, manufacturing, logistics, retail, hospitality and tourism.

With 93% of its inputs sourced locally, UBL's sustainability agenda covers sustainable agriculture, water stewardship, responsible sourcing and community development. UBL owns Kingfisher, Kingfisher Ultra, Heineken, Heineken Silver and Amstel Grande, and is part of HEINEKEN, which operates in more than 70 countries.

Prior to Lenovo, Chakravarty held senior communications roles at Uber and OYO, where public policy, regulatory engagement and corporate reputation were closely tied to business strategy, a background that maps onto UBL's combined mandate.

More on Ad Tribe People.

#UBL#United Breweries
Follow Ad Tribe