RANNR Names Rajkummar Rao As Its Brand Ambassador
RANNR has named actor Rajkummar Rao as its brand ambassador. The sports and athleisure footwear brand sits under House of Lehar and is expanding its range.
- Brand: RANNR, a sports and athleisure footwear brand under House of Lehar
- Range: sports, running, walking and lifestyle footwear
- Distribution: direct to consumer, e-commerce platforms and offline retail
- Media: Rao will appear across digital, e-commerce, retail, print and outdoor
- Context: the signing coincides with expansion into sports, athleisure and closed footwear, using Lehar Footwear's existing manufacturing and distribution
Why RANNR Chose This Ambassador
Because the biography carries the positioning. Chairman Raj Kumar Agarwal said Rajkummar has built his career through talent, perseverance and by creating his own path, and that those qualities align with the brand's values.
For a challenger in footwear, a face associated with arriving without a shortcut is a more useful borrow than one associated with established success.
What The Signing Is Really Funding
Distribution credibility. A new footwear brand asking retailers for shelf space and marketplaces for visibility is competing against names buyers already recognise, and an ambassador is partly a signal to that trade rather than to the consumer.
The media list points the same way. Retail and outdoor sit alongside digital, which is a plan built to be seen by the channel as much as by the shopper.
The manufacturing base is the other half of it. Building the brand on Lehar Footwear's existing plants and distribution means the expansion into closed footwear does not depend on new capacity, which is what allows a young label to advertise at this weight this early.
What Was Said
Rajkummar Rao said RANNR is a young Indian brand with a fresh perspective on footwear, comfort and everyday movement, and that he is excited to be part of its journey.
More on the company at lehar.co.in. More brands.