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Raghubar Bisht Joins Cheil India As Client Lead For Samsung

Ad Tribe! Bureau2 min read
Raghubar Bisht, appointed client lead for Samsung at Cheil India after four years as business director at Lodestar UM

Raghubar Bisht has joined Cheil India as client lead for Samsung, working from Gurugram with effect from September 2026.

  • Company: Cheil India
  • Role: Client lead, Samsung, listed as general manager
  • Previously: Business director, Lodestar UM
  • Remit: Business strategy, client partnerships and revenue growth across integrated media mandates

What Raghubar Bisht Brings To The Samsung Account

Category time. Much of the career has been spent on technology and electronics: years on LG Electronics across home appliances and consumer electronics, first at MEC and later at PHD, and business and media strategy for Paytm at Wavemaker during that company's fastest period of scale.

That matters on an account like this one because consumer electronics runs on a launch calendar. The work is built around moments, premium visibility and reach bought at the right time, rather than around a steady always-on weight.

The Record

Fifteen years and more across agency networks. Business director at Lodestar UM from April 2022 to September 2026, and before that business director at PHD from April 2020, leading strategic media planning for LG Electronics across key categories.

At Wavemaker, from July 2018 to April 2020 as associate business director, the work covered Paytm and integrated media solutions across platforms. At OMD Worldwide, over four years and three months, the path ran from media group head on brands including Spice Mobile, Snapdeal, Oxigen Wallet and ROCA Parryware through to associate media director. The career began as a media executive at MPG in August 2010, followed by MEC in New Delhi from February 2011.

What The Move Says About The Shape Of The Job

Cheil is a creative and marketing group, not a media agency, and the account being handed to somebody from a media network is a sign of how far those briefs have merged. Bisht's own listed portfolio includes news integrations built around Samsung Galaxy AI capabilities and associations with India cricket, which is work that sits across media buying, creative and sponsorship at once.

The portfolio is also wider than electronics: smartphones, consumer durables, FMCG, alcobev, financial services, education and e-commerce, across digital, outdoor, activation, television and print.

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#appointments#cheil india#media planning#samsung
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