PR Companion Wins PR Mandate For Charger On Wheels
PR Companion has won the public relations mandate for Charger on Wheels, the Gurugram energy technology company building mobile EV charging.
- Agency: PR Companion, part of Ethane Web Technologies
- Client: Charger on Wheels, founded 2024 by Anil Kumar
- Scope: public relations and media outreach
- Sectors: electric mobility, clean energy, automotive, real estate
What Charger on Wheels Actually Sells
An answer to a parking problem. Rather than installing fixed infrastructure, the company brings DC fast charging to where the vehicle already is, which matters most for people in apartments and residential communities where a permanent charger is difficult to fit.
The wider plan is to combine mobile charging, battery storage, solar power and intelligent energy management, which turns a service business into an infrastructure one.
Why The Mandate Spans Four Sectors
Because the company sits between them. Lalit Sharma, Founder and Managing Director at Ethane Web Technologies and PR Companion, said the transition to electric mobility is creating new business models across automotive, energy and real estate, and that the focus will be a clear narrative around the model and the infrastructure gap it addresses.
Real estate is the one that looks out of place and is not. If the charging problem is a residential one, the people who build and manage residential buildings are part of the audience.
The Argument The Category Is Having
Anil Kumar, Founder and Chief Executive Officer at Charger on Wheels, said charging convenience will play an important role in how consumers experience electric mobility, particularly in residential settings where fixed infrastructure is not always practical.
That is a position in a live debate about whether EV adoption is held back by the number of chargers or by their placement. A communications brief built on the second answer has to make the distinction legible before it can make the company famous.
More industry news on Ad Tribe.