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Prose Integrated Picks Up The Communications Mandate For EaseMyTrip

Ad Tribe! Bureau2 min read
A boarding pass stub and a megaphone, as halftone cutouts, for a communications mandate won by a travel platform

Prose Integrated has won the strategic communications mandate for EaseMyTrip, the online travel platform.

  • Agency: Prose Integrated
  • Client: EaseMyTrip
  • Scope: media relations, corporate communications, leadership profiling, thought leadership and reputation management
  • Media targeted: business, consumer, travel and technology
  • Context: the platform's expansion into emerging travel categories, technology and international markets

What Prose Integrated Has Been Asked To Do

The brief is broader than product publicity. Alongside media relations sit leadership profiling and thought leadership, which are the parts a company asks for when the story it wants told is about where the business is going rather than what it currently sells.

Reputation management in the same scope points the same way. Travel platforms carry a particular exposure: the service fails in public, at an airport, in front of a person who has a phone and nothing else to do.

Why Four Press Audiences At Once Is The Hard Part

The mandate names business, consumer, travel and technology media. Those four want incompatible things from the same company. Business press wants numbers and strategy. Consumer press wants a deal or a grievance. Travel press wants destinations and capacity. Technology press wants the stack.

Running one narrative into all four without it thinning out is the actual job, and it is why mandates of this shape tend to be judged on consistency rather than volume.

What Was Said

Shweta Srivastava, Account Director at Prose Integrated, said the agency was delighted to partner with EaseMyTrip and be part of its next phase of growth, and described the aim as creating credible, consistent and impactful media narratives that strengthen the brand's visibility and reputation.

A spokesperson for EaseMyTrip, not named in the announcement, said strategic communication will play an important role in strengthening the brand narrative and engaging with stakeholders. Neither the duration of the mandate nor whether it followed a pitch was disclosed. More industry news.

#account wins#public relations#travel#easemytrip#prose integrated
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