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Pepperfry Names Kiara Advani And Sidharth Malhotra As Brand Ambassadors

Ad Tribe Editorial1 min read
Kiara Advani and Sidharth Malhotra, Pepperfry brand ambassadors

Pepperfry has named Kiara Advani and Sidharth Malhotra as brand ambassadors under a new positioning, "Fashion For Your Home."

  • New positioning: Home décor and design framed as personal expression, alongside functionality
  • Category mix: Over 60% of platform purchases now come from home décor and goods categories
  • Catalogue: More than 100,000 products across 50+ categories, spanning furniture, décor, lighting and accessories
  • Reach: Omnichannel presence combining online sales with physical experience centres

Homes As An Extension Of Personal Style

The campaign positions home décor the way fashion campaigns typically position clothing, as a direct expression of identity, reflecting what the brand describes as "homes increasingly reflecting personal style, aspirations and individuality." Pepperfry has also expanded its catalogue to include D2C brands and regional design labels.

More on Ad Tribe Campaigns.

#kiara advani#pepperfry#sidharth malhotra
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