Ogilvy Names Kappie Kopp And Nicole Parkinson To Global Leadership Roles
Ogilvy has announced two global leadership appointments, promoting Kappie Kopp to Global Head of Communications for The Ogilvy Group and naming Nicole Parkinson as Global Head of Marketing, both reporting to Laurent Ezekiel, Global CEO of The Ogilvy Group.
- Kappie Kopp: promoted to Global Head of Communications, from Senior Vice President, Creative Communications at Ogilvy
- Nicole Parkinson: joins as Global Head of Marketing, from WPP Open X, WPP's dedicated network for The Coca-Cola Company
- Reporting line: both to Laurent Ezekiel, Global CEO of The Ogilvy Group
- Context: completes a trio of senior leaders alongside Kelsey Murray, Global Head of Growth
Two Roles, One Mandate
Laurent Ezekiel said communications and marketing are twin engines of modern brand growth, and that Kopp and Parkinson bring the strategic rigour, creative vision and commercial focus needed to shape the agency's identity and help drive commercial success for its brand partners.
Kopp brings more than 15 years of strategic communications and corporate reputation experience across agency and in-house roles, having built a storytelling infrastructure to elevate Ogilvy's creative reputation and led day-to-day communications for North America. She previously held practice leadership roles at MSL and LEWIS, and spent nearly a decade as a communications leader at the Savannah College of Art and Design.
Parkinson joins from WPP, where she was a critical leader on the communications and marketing team for WPP Open X, and has been instrumental in securing pitches including Walgreens Boots Alliance and The Coca-Cola Company. Prior to WPP, she spent six years at Publicis as Head of Marketing for Digitas UK and EMEA.
Kopp said stepping into the role as a steward for a brand as storied as Ogilvy is a privilege, while Parkinson said she is inspired to join at a moment when creativity is intersecting with innovation, strategic partnerships and modern marketing.
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