Madison Media, a division of Madison World, has secured the Media Agency of Record (AOR) mandate for Nexus Select Malls. This collaboration entrusts Madison Media with managing both traditional and digital media, covering television, print, radio, cinema, outdoor advertising, digital branding, and activation campaigns.
With 18 shopping malls spread across 14 cities, Nexus Select Malls plays a crucial role in shaping India’s retail landscape. By joining forces with Madison Media, the brand aims to amplify visibility, drive footfall, and enhance shopper engagement through a strategic and data-driven marketing approach.
Elevating Retail Brand Presence with Smart Marketing
In today’s rapidly evolving retail sector, brands must establish a strong omnichannel presence to remain competitive. Madison Media will bring its expertise in data-driven insights, media planning, and consumer behaviour analysis to craft impactful campaigns that resonate with target audiences.
According to Nishank Joshi, Chief Marketing Officer at Nexus Select Malls, the partnership marks a significant step toward creating a more immersive shopping experience:
“Retail is all about staying connected with consumers across multiple touchpoints. Madison Media’s strategic insights will enable us to create engaging campaigns that not only drive footfall but also build long-term customer relationships.”
Blending Creativity and Data for Shopper Engagement
This partnership will focus on several key areas, including:
✔ Integrated Media Planning – Aligning traditional and digital campaigns for maximum impact.
✔ Consumer-Centric Strategies – Leveraging analytics to personalise customer engagement.
✔ Strengthening Digital Influence – Expanding brand visibility across online platforms.
Vandana Ramakrishna, COO of Madison Media Ace, emphasised the importance of a data-driven approach in modern retail marketing:
“A successful retail marketing strategy requires a seamless fusion of data, creativity, and precision targeting. With Nexus Select Malls’ extensive retail footprint, we aim to develop localised yet scalable strategies that elevate brand affinity and enhance shopper experiences.”
Transforming the Future of Retail Marketing
Consumer preferences are constantly evolving, making innovative marketing solutions more critical than ever. By embracing a data-driven, omnichannel approach, this collaboration will redefine how malls engage with shoppers, boost brand recall, and create lasting customer experiences.
Together, Madison Media and Nexus Select Malls are setting new industry benchmarks, shaping the future of retail marketing in India.
