Magicbricks, one of India’s leading property platforms, has appointed Havas Media India as its official media agency on record (AOR). The move comes as Magicbricks aims to scale its full-stack real estate offerings and amplify its marketing presence across diverse media channels.
Driving Growth with Integrated Media Expertise
Under this mandate, Havas Media India will manage the brand’s end-to-end media strategy, planning, and buying across an expansive portfolio — including Print, TV, Radio, Cinema, Digital, and Below-the-Line (BTL) activations. The scope also extends to Out-of-Home (OOH), mobile campaigns, film integrations, celebrity management, and on-ground activations.
Speaking about the partnership, Prasun Kumar, Chief Marketing Officer at Magicbricks, said:
“Magicbricks has always led the way in real estate marketing, shaping conversations and delivering value across multiple consumer segments. With our full-stack offerings—ranging from Home Interiors and Loans to Site Visits—we needed a digital-first media partner who could translate this diversity into compelling outreach. Havas Media’s data-driven approach and nuanced understanding of evolving consumer behavior align perfectly with our growth ambitions.”
Havas to Power Multi-Platform Strategy with Data-Driven Tools
The agency’s appointment reinforces Magicbricks’ commitment to building meaningful, omnichannel connections with today’s property seekers, homebuyers, and interior solutions consumers.
Uday Mohan, Chief Operating Officer, Havas Media India, shared:
“We’re excited to welcome Magicbricks to the Havas Media family. Leveraging our proprietary Converged OS and Meaningful Brands framework, we’re uniquely positioned to deliver seamless, insight-led strategies. This mandate reflects our focus on outcome-driven media that drives brand growth, deeper engagement, and real ROI.”
This strategic collaboration strengthens Havas Media India’s foothold in the real estate and digital commerce categories, as it continues to work with some of India’s most dynamic and future-forward brands.
