Luxury meets temptation in Magnum India’s latest campaign featuring Bollywood icon Kareena Kapoor Khan, who marks 10 years as the face of the premium ice cream brand. The campaign unveils Magnum’s newest indulgence—the Pistachio variant, offering a bold and classy twist to India’s premium frozen dessert segment.
A Decade of Temptation
Since 2014, Kareena Kapoor has represented the Unilever-owned Magnum brand in India, embodying its ethos of indulgence, elegance, and pure pleasure. Over the years, her presence has helped position Magnum as the chic, indulgent choice for discerning dessert lovers.
In the latest ad film, conceptualised by Lowe Lintas India, Kapoor appears entranced by the all-new Pistachio flavour—described as a stick of irresistible temptation, priced at ₹80. Her expressive narration and sensual storytelling elevate the product, making it feel like a luxurious treat rather than just another ice cream bar.
Kareena Kapoor on the Launch:
“Magnum is everything I love and is always a temptation worth giving in to. I’m so happy to launch Magnum’s latest creation—the all-new Magnum Pistachio!” she shared on Instagram, celebrating her long-standing relationship with the brand.
More Than Just an Ice Cream
Magnum has consistently stood apart from nostalgic brands like Kwality Wall’s. With its theatrical visuals, premium ingredients, and high-fashion vibe, Magnum ads aim to create an immersive experience of indulgence. The latest campaign continues that narrative—blending bold flavours with sensuous storytelling.
The brand was also recently seen at Lakmé Fashion Week, where actress Sonam Kapoor, another past face of Magnum, made an appearance at its dedicated booth—strengthening the brand’s connection with luxury and lifestyle events.
From Chocolate Truffle to Pistachio
Since entering the Indian market in April 2013, Magnum has gradually expanded its offerings. Starting with Chocolate Truffle and Almond, the introduction of the Pistachio flavour showcases the brand’s commitment to innovation while maintaining its premium image.
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