Sprite is back with a refreshing burst of humour, rolling out a brand-new film for the third season of its entertainment platform, ‘Joke in a Bottle’ (JIAB). This time, the brand brings together two contrasting personalities, Kapil Sharma and Anurag Kashyap, in a lively face-off that perfectly captures Sprite’s signature cool.
When Cinema Meets Comedy
The ad film kicks off with Anurag Kashyap pitching a ‘relatable’ ad concept to Kapil Sharma. What starts as a simple conversation quickly turns into a hilarious clash of ideas. As Sharma teases Kashyap about his ‘advertising debut’, the latter defends his vision passionately. Soon, chaos erupts, culminating in Kashyap magically transforming the ‘Joke in a Bottle’ into a genie lamp. In true cinematic style, the film ends with Kapil landing the final punchline, blending Sprite’s wit with its cool, refreshing vibe.
Expanding the Joke Beyond the Screen
However, the fun doesn’t stop at the TVC. With season three of JIAB, Sprite has now turned into a full-fledged entertainment property. Gen Z audiences can simply scan a Sprite bottle, sip, and unlock instant humour — ranging from witty punchlines to meme drops, created in collaboration with some of India’s top meme creators.
What the Brand Says
Sumeli Chatterjee, Senior Category Director, Sparkling Flavors, Coca-Cola India and Southwest Asia, shared:
“At Sprite, we understand that communication today has evolved beyond just words. Memes have become a powerful way for the youth to share emotions with a touch of humour. With ‘Joke in a Bottle,’ we tap into this meme culture and connect with the generation in a way that feels natural. We are thrilled to bring together two unique personalities, Kapil Sharma and Anurag Kashyap, to launch season three.”
Kapil Sharma on the Campaign
Speaking about his experience, Kapil Sharma said:
“Sprite JIAB is always fun! Shooting this ad with Anurag was like mixing Sprite with cinema—unexpected and totally fizzed up! I can’t wait for everyone to scan, sip, and enjoy.”
A 360-Degree Rollout
The campaign is being promoted across television, digital platforms, and outdoor media. Additionally, Sprite is leading India’s humour conversation by tapping into meme culture, collaborating with content creators, and engaging consumers through innovative scan-and-sip interactions.
With just one sip, one scan, and a lot of laughter, Sprite continues to tell everyone to ‘Thand Rakh’—stay cool, no matter what comes your way.
