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Brands

Foxtale Names Shah Rukh Khan Brand Ambassador, Launches 'Let Your Glow Through'

Ad Tribe Editorial1 min read
Shah Rukh Khan in the Foxtale 'Let Your Glow Through' campaign film

Foxtale has named Shah Rukh Khan as its brand ambassador across its serum, moisturiser, sunscreen and face mask categories, four years after the skincare brand's launch, alongside a new brand philosophy called 'Let Your Glow Through'.

  • Brand: Foxtale, skincare, body care, lip care and fragrance
  • Ambassador: Shah Rukh Khan, across serum, moisturiser, sunscreen and face mask categories
  • New philosophy: 'Let Your Glow Through'
  • Scale: more than 10 million consumers since launch, per the brand

A Philosophy Built On 'Source, Not Surface'

Foxtale said 'Let Your Glow Through' reflects its approach to skincare, which focuses on understanding the source of skin concerns and developing formulations designed to work from the source through to the surface, with products developed for Indian skin and climate.

Romita Mazumdar, Founder and CEO of Foxtale, said everything the brand has built started with the belief that lasting results come from understanding the source, not simply treating the surface, and that the new philosophy is an extension of that belief that will guide everything going forward.

The brand has positioned Khan's association around confidence, authenticity and substance, saying his career and public persona align with the belief that lasting qualities extend beyond surface-level appearances. Mazumdar added that Khan was a natural partner for the brand, noting that audiences have connected with him for qualities beyond his appearance.

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#foxtale#shah rukh khan
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