FCB Kinnect has appointed Abhinav Tripathi as its National Creative Director, further strengthening its creative leadership. In this role, he will drive the agency’s creative strategy while expanding its cultural footprint in the region.
A Strategic Move to Enhance Creativity & Innovation
With a career built on storytelling and technology, Abhinav Tripathi has crafted breakthrough campaigns for top brands like MasterCard, Nescafé Gold, Coca-Cola, PhonePe, and Asian Paints. Before joining FCB Kinnect, he led McCann Worldgroup’s Digital & Content Studio as Creative Head, where he shaped award-winning digital experiences.
Excited about his new role, Tripathi shared:
“FCB Kinnect is a young, driven, future-facing agency. In all my conversations with Rohan, Chandni, and Neville, I really vibed with their intent. It felt like a place that valued culture as much as it did the work. So, I’m thrilled to start building the future with everyone here.”
FCB Kinnect’s Leadership Welcomes Abhinav Tripathi
Neville Shah, Chief Creative Officer at FCB Kinnect, expressed his enthusiasm for the appointment:
“I’m so excited to have Abhinav on board. The direction we’re heading in demands a leader like him—someone with experience, intent, and vision. Can’t wait to get started.”
Similarly, Rohan Mehta, CEO of FCB Kinnect, highlighted Tripathi’s unique leadership style:
“Abhinav is more than just a decorated creative—he’s a storyteller at heart, a problem-solver by instinct, and a leader who knows how to balance bold ideas with empathy. His vision aligns perfectly with FCB Kinnect’s future-forward approach. We’re excited to have him with us as we continue to push creative boundaries.”
Why This Move Matters for FCB Kinnect
✅ Strengthens creative leadership in India’s competitive digital space
✅ Brings expertise in blending storytelling with technology
✅ Aligns with FCB Kinnect’s mission to drive culture-driven creativity
✅ Supports the agency’s ambition to redefine creative possibilities
With Abhinav Tripathi at the helm, FCB Kinnect is set to elevate its creative excellence and deliver cutting-edge brand experiences.
