What the edition recognises.

54 categories in three families, kept deliberately narrow so each one can be judged against criteria written for it. Five further honours are derived from the results or selected by the Grand Jury, and cannot be entered.

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I am an agency12 I am a brand20 I am entering work22

Search the categories

Agency Awards

12 categories

Judged on the agency over the eligibility year rather than on a single piece of work: the body of work, the business behind it, the client relationships and the people. One entry per category.

From ₹24,999 + GST

Brand Awards

20 categories

Entered by the brand rather than by its agency, and judged on the marketing team's own year: what it built, the business behind it, and how the team is run. One entry per category.

From ₹29,999 + GST

Brand Excellence5

Brand Growth & Transformation4

Innovation & Experience4

Culture & Impact3

Brand Teams3

Special Brand Recognition1

Brand Partnership of the YearA collaboration between brands creating value beyond a sponsorship.₹29,999 + GSTEnter

Work & Campaign Awards

22 categories

Judged on the work itself, each category against criteria written for it. A single piece may be entered in more than one category where it genuinely belongs in each.

From ₹11,999 + GST

Write it once, enter it in up to 8 categories. A campaign can be entered wherever it genuinely belongs, and the entry is copied across them so it is only written once. Each category carries its own fee and is judged separately against its own criteria.

04Grand honours

Not open to entry.

Derived from the results of the edition under a points model published before judging opens, or selected by the Grand Jury. They carry no fee.

Honour	How it is decided
Ad Tribe South Agency of the Year	Derived from agency and work results using the published points model, then ratified by the Grand Jury.
Independent Agency Grand Honour	Awarded only if independent-agency participation is deep enough to make the comparison meaningful.
Brand of the Year - South	Derived from winning work across categories. A national brand can win it on South-led work.
Grand Prix	Selected by the Grand Jury from Gold-level work. Withheld if no work reaches the standard.
Jury Special Recognition	Rare, jury-created, documented and approved by the Awards Admin. Not an annual fixture.

The standard

Entering a category does not create an award in it. Where the jury finds no eligible entry has met the standard, the category closes with No Award on a recorded vote.