All categoriesBrand Award
Challenger Brand of the Year
A brand that took on a convention or a leader in its category, and the evidence that the challenge changed something rather than only sounded like one.
The rate is set by the window open when payment succeeds.
How it is judged.
Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.
- Quality and Consistency of Work25%
Did the agency produce a strong body of work across the eligibility year?
- Business Momentum20%
Did the agency show healthy growth, wins, retention or strategic progress?
- Client Impact15%
Did the agency create meaningful value and strong client relationships?
- Talent and Culture15%
Is the agency building and retaining strong people and culture?
- Innovation and Future Readiness15%
Is it evolving capabilities, technology, process or business model?
- Contribution to South Advertising10%
Has it materially strengthened the region's talent, culture or industry?
Challenger Brand of the Year.
Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.