Top 10 Must-Read Books on Advertising for Marketers and Creatives
The advertising world thrives on innovation, psychology, and strategic communication. Whether you’re a seasoned marketer, a budding creative, or an entrepreneur, understanding advertising…
March 30, 2025
Madison Media Secures Media AOR for Nexus Select Malls
Madison Media, a division of Madison World, has secured the Media Agency of Record (AOR) mandate for Nexus Select Malls. This collaboration entrusts Madison Media with managing both…
March 29, 2025
Crosshairs Communication Wins PR Mandate for Raghavendra Rathore Jodhpur
The agency will craft strategic PR campaigns to enhance brand visibility and celebrate its timeless legacy. A Legacy of Elegance Meets Strategic Storytelling Crosshairs Communication, a…
March 29, 2025
MS Dhoni Sparks India’s Winning Streak in WinZO’s ‘Jaha Jeetega India’ Campaign
The Joy of Winning Anytime, Anywhere WinZO, India’s leading social gaming platform, has launched its latest campaign, “Jaha Jeetega India”, featuring cricket icon MS Dhoni. The campaign,…
March 29, 2025
Keeping the Fire Burning: 70 Years of Burger King
Burger King marks 70 years of flame-grilled excellence with a campaign that’s as fiery as its burgers. Created by Room 23 for Burger King Brazil, the campaign shifts the focus away from its…
March 29, 2025
Keep Up to Date with the Most Important News
OMD Worldwide Unveils New Brand Positioning and Refreshed Identity
OMD Worldwide, part of Omnicom Media Group, has introduced a bold new positioning—“We Create What’s Next”—alongside a refreshed brand identity. The update reflects OMD’s commitment…
March 29, 2025
Hershey India Celebrates Love in Everyday Moments with New Campaign
Hershey India has launched a heartfelt Valentine’s Day campaign, ‘Sometimes, Love Sounds Like…’, spotlighting the beauty of everyday gestures that express love in the simplest yet most…
March 29, 2025
SRK & Allu Arjun Team Up for Thums Up’s ‘Dum Hai Toh Dikha’ Campaign
Thums Up, Coca-Cola India’s homegrown billion-dollar brand, has unveiled its latest campaign, ‘Dum Hai Toh Dikha’, bringing together two cinematic powerhouses—Shah Rukh Khan and Allu Arjun.…
March 29, 2025
Cleartrip Launches ‘Vibes’ for Millennial & Gen Z Travellers
Finding the Right Vibe for Your Stay Planning a trip is an exciting journey—from selecting destinations to curating memorable experiences. However, one of the biggest challenges for…
March 29, 2025