Create an account and your organisation
One account per person, one profile per agency. Colleagues are invited into the agency so a team can work on the same entries, which keeps a single agency from appearing three times in half-finished form.
How to enter
How an entry is
Six steps, and the writing that matters most. The form asks for what a jury needs in order to judge properly, and nothing it does not. Expect to draft the long sections at a desk; the dashboard is usable anywhere for checking where an entry stands.
01The process
Six steps.
( 01 — 04 )Choose the category
Choose it before you write. The category sets the form and the criteria the work will be judged against, so deciding late usually means rewriting. Each category page states what it is looking for and what it is not.
Check eligibility
Confirm the geography rule, the eligibility period and the office or team that led the work. Screening checks all three again, and an entry that fails on eligibility never reaches a juror.
Build the entry
Basics, story, results, assets, credits, rights and review. Every field saves as you write and shows when it last saved, and the entry tells you what is still outstanding rather than leaving you to find out at the end.
Upload the evidence
Key visual, case film, case board, supporting images and links, and evidence for anything the entry claims. Film is prepared for the jury viewer while the original is kept intact. An entry cannot be submitted while an asset is still processing, so leave time for it.
Review, declare and pay
Read the entry back in the jury preview, which shows precisely what a juror will see. Make the rights and client declarations, then pay. The entry locks on submission and joins the screening queue.
02The writing
What the form asks for.
Every section below is a question a juror needs answered. The word limits are the ones the entry form enforces, not a guide.
( 02 — 04 )Work & Campaign entries
| Section | Limit | What it is for |
|---|---|---|
| Context / Challenge | 250 words | What was happening and what problem needed solving? |
| Audience / Insight | 250 words | Who mattered and what insight informed the idea? |
| Strategy | 300 words | The strategic choice, and why it was the appropriate one. |
| Creative Idea | 250 words | The central idea, in plain language. |
| Execution | 350 words | How the idea came to life across the channels that mattered. |
| Results / Impact | 350 words | Evidence of effect. Label sourced, measured and claimed results clearly. |
| Why this deserves recognition | 150 words | Your concise argument for this category. |
| South-led contribution | 150 words | How the South office or team led or materially contributed to the work. |
Agency entries
| Section | Limit | What it is for |
|---|---|---|
| Agency overview | 200 words | Positioning, South office footprint and core capabilities. |
| 12-month business momentum | 300 words | Growth, major wins, retained business, new capability. Financial values may be marked confidential. |
| Standout work | 400 words | Up to five short case summaries. Attach the links and assets on the Assets step. |
| Client impact | 300 words | Proof of business or brand impact, and the quality of the relationship. |
| Talent and culture | 300 words | Hiring, retention, learning, inclusion and internal initiatives. Evidence preferred over intent. |
| Innovation / future readiness | 250 words | New capabilities, technology, models, products or process. |
| Contribution to South advertising | 250 words | Talent, community, cultural influence, regional growth and industry contribution. |
| Why Agency of the Year | 150 words | The concise closing case. |
Brand entries
| Section | Limit | What it is for |
|---|---|---|
| Brand overview | 200 words | The brand, its market and the South footprint of the team entering. |
| 12-month business momentum | 300 words | Growth, share, penetration, new markets or new lines. Financial values may be marked confidential. |
| Standout marketing | 400 words | Up to five short summaries of the year's marketing. Attach links and assets on the Assets step. |
| Business and brand impact | 300 words | Proof of commercial or brand effect, labelled sourced, measured or claimed. |
| Team and ways of working | 300 words | How the marketing team is built and run, and how it works with its agencies and partners. |
| Innovation / future readiness | 250 words | New capabilities, technology, channels, products or process. |
| Contribution to the South market | 250 words | Category growth, cultural relevance, regional investment and industry contribution. |
| Why this entry deserves recognition | 150 words | The concise closing case. |
03Evidence
Assets to have ready.
An entry cannot be submitted while an asset is still processing, so leave time for the film.
( 03 — 04 )| Asset | Specification |
|---|---|
| Key visual | JPG, PNG or WebP. Up to 10 MB. 1600px wide or more recommended. |
| Case film | MP4 up to 500 MB, or an approved streaming link. Two to three minutes is plenty. |
| Case board | PDF up to 20 MB. Ten pages is a sensible ceiling. |
| Supporting images | Up to eight, 10 MB each. |
| Supporting URLs | Up to eight. A password can be attached where a link needs one. |
| Results evidence | PDF, image or URL. Optional, and strongly encouraged wherever effectiveness is claimed. |
04Entries are open
Before you start writing.
The early-bird entry rate runs until 30 September 2026, and entries close 15 November 2026. Anything unclear is worth asking before you write rather than afterwards: hello@adtribe.world.