Five steps, and the writing that matters most. The form asks for what a jury needs in order to judge properly, and nothing it does not. Expect to draft the long sections at a desk; the dashboard is usable anywhere for checking where an entry stands.
Early-bird from ₹11,999 + GST until 23 October 2026. Creating an account is free.
Every question the form asks, the word limits, and what a strong entry does. Free, and nothing is entered or charged.
About 2 minutes
Choose it before you write. The category sets the form and the criteria the work is judged against, so deciding late usually means rewriting. Each category page says what a strong entry in it does.
Browse the 54 categoriesAbout a minute
An email address and a password. Nothing is charged to create it, and colleagues are invited into the same agency profile so a team can work on the same entries.
Create free accountTwo to three hours
Basics, story and results. Every field saves as you type and shows when it last saved, so it does not have to be done in one sitting. Draft offline first with the writing template below if that suits your team better.
20 minutes, plus the upload
Key visual, case film or images, case board, and evidence for anything the entry claims. Leave time for a film to upload. No film is not a barrier: images and a PDF case board are accepted everywhere a film is.
10 minutes
Read the entry back in the jury preview, which shows precisely what a juror will see. Make the rights and client declarations, then pay. The entry locks on submission and joins the screening queue.
Every section below is a question a juror needs answered. The word limits are the ones the entry form enforces, not a guide.
( 02 — 04 )| Section | Limit | What it is for |
|---|---|---|
| Context / Challenge | 250 words | What was happening and what problem needed solving? |
| Audience / Insight | 250 words | Who mattered and what insight informed the idea? |
| Strategy | 300 words | The strategic choice, and why it was the appropriate one. |
| Creative Idea | 250 words | The central idea, in plain language. |
| Execution | 350 words | How the idea came to life across the channels that mattered. |
| Results / Impact | 350 words | Evidence of effect. Label sourced, measured and claimed results clearly. |
| Why this deserves recognition | 150 words | Your concise argument for this category. |
| South-led contribution | 150 words | How the South office or team led or materially contributed to the work. |
| Section | Limit | What it is for |
|---|---|---|
| Agency overview | 200 words | Positioning, South office footprint and core capabilities. |
| 12-month business momentum | 300 words | Growth, major wins, retained business, new capability. Financial values may be marked confidential. |
| Standout work | 400 words | Up to five short case summaries. Attach the links and assets on the Assets step. |
| Client impact | 300 words | Proof of business or brand impact, and the quality of the relationship. |
| Talent and culture | 300 words | Hiring, retention, learning, inclusion and internal initiatives. Evidence preferred over intent. |
| Innovation / future readiness | 250 words | New capabilities, technology, models, products or process. |
| Contribution to South advertising | 250 words | Talent, community, cultural influence, regional growth and industry contribution. |
| Why Agency of the Year | 150 words | The concise closing case. |
| Section | Limit | What it is for |
|---|---|---|
| Brand overview | 200 words | The brand, its market and the South footprint of the team entering. |
| 12-month business momentum | 300 words | Growth, share, penetration, new markets or new lines. Financial values may be marked confidential. |
| Standout marketing | 400 words | Up to five short summaries of the year's marketing. Attach links and assets on the Assets step. |
| Business and brand impact | 300 words | Proof of commercial or brand effect, labelled sourced, measured or claimed. |
| Team and ways of working | 300 words | How the marketing team is built and run, and how it works with its agencies and partners. |
| Innovation / future readiness | 250 words | New capabilities, technology, channels, products or process. |
| Contribution to the South market | 250 words | Category growth, cultural relevance, regional investment and industry contribution. |
| Why this entry deserves recognition | 150 words | The concise closing case. |
Leave time for the film to upload. Everything here is also in the entry kit (PDF).
( 03 — 04 )| Asset | Specification |
|---|---|
| Case film | MP4, MOV or WebM, up to 200 MB each. Up to 2 per entry. Two to three minutes is plenty. |
| Key visual and images | JPG, PNG or WebP, up to 2 MB each. Up to 10 per entry, the key visual included. |
| Case board and PDFs | Up to 40 MB each. Decks and results evidence belong here. Up to 3 per entry. Ten pages is a sensible ceiling for a case board. |
| Video links | Public YouTube or Vimeo links only, checked to play when added. Up to 5 per entry. |
| Results evidence | A PDF, image or link within the limits above. Optional, and strongly encouraged wherever effectiveness is claimed. |
No case film? You can still enter. Images and a PDF case board are accepted everywhere a film is, in every category. A film is evidence, not a requirement.
The early-bird entry rate runs until 23 October 2026, and entries close 15 November 2026. Anything unclear is worth asking before you write rather than afterwards: hello@adtribe.world.
Choose a categoryFees and deadlinesDownload the entry kit (PDF)