All categoriesWork & Campaign Award
B2B Marketing
Work targeted primarily at business audiences and decision makers, judged by the standards of the category it competes in.
Entry fee₹11,999 + GST, until 30 September
Entries close15 November 2026
Eligibility period1 September 2025 to 31 August 2026
South ruleThe lead team must sit in an eligible South office.
The rate is set by the window open when payment succeeds.
Scoring
How it is judged.
Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.
- Insight and Strategy20%
Was the problem understood and the strategic choice strong?
- Idea and Originality25%
Is there a distinctive, relevant idea?
- Execution and Craft20%
Was the idea executed with quality appropriate to the category?
- Impact and Results25%
Is there credible evidence the work achieved meaningful impact?
- Category Fit and Context10%
Does it excel specifically in the category and context entered?
Enter this category
B2B Marketing.
Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.