All categoriesWork & Campaign Award
Content Marketing
A sustained content strategy or editorial ecosystem, judged over time rather than as a single execution.
The rate is set by the window open when payment succeeds.
How it is judged.
Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.
- Insight and Strategy20%
Was the problem understood and the strategic choice strong?
- Idea and Originality25%
Is there a distinctive, relevant idea?
- Execution and Craft20%
Was the idea executed with quality appropriate to the category?
- Impact and Results25%
Is there credible evidence the work achieved meaningful impact?
- Category Fit and Context10%
Does it excel specifically in the category and context entered?
What a strong entry does.
These three carry most of the score in this category. Spend the time here.
- Idea and OriginalitySay in one sentence what the idea is. If that sentence could describe three other campaigns in this category, it is a format, not an idea.
- Impact and ResultsGive the numbers with their baseline and their period. A figure with nothing to compare it against is read as the best one available.
- Insight and StrategyOpen with the problem, not the campaign. Name the insight and say what it ruled out, so the jury can see a choice was made rather than a brief followed.
What you will need.
Nothing has to be ready to begin. The form saves as you type.
- A case film, or imagesUp to 2 films of 2-3 minutes. No film? Up to 10 images and a PDF case board are accepted everywhere a film is.
- One key visualThe single image that will be shown if the work is shortlisted and on the night.
- Proof of the resultsFigures with their baseline and period, in up to 3 PDFs. Platform reports and sales data carry more than a summary slide.
Content Marketing.
Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.