All categoriesWork & Campaign Award
AI, Data & Technology Innovation
Technology, data or AI contributing materially to the idea, the execution or the outcome. Tools used in production are not the subject.
The rate is set by the window open when payment succeeds.
How it is judged.
Each juror scores independently against these weights before seeing anyone else’s view. A score qualifies an entry for consideration. The panel awards.
- Problem and Strategy15%
Was there a real problem that needed this, stated before the technology was chosen?
- Innovation25%
Is this genuinely new in application, not merely new to the entrant?
- Meaningful Role of Technology25%
Remove the technology: does the idea collapse, or does it survive unchanged?
- Execution15%
Was it built and deployed well, and did it hold up in use?
- Impact15%
Is there credible evidence of a meaningful outcome?
- Responsible Use and Disclosure5%
Are data use, consent, synthetic media and model limitations disclosed honestly?
What a strong entry does.
These three carry most of the score in this category. Spend the time here.
- InnovationSay what had not been done before, and by whom. New to your brand is a real answer, as long as it is the answer you give.
- Meaningful Role of TechnologyShow what the technology did that nothing simpler could have. If the idea survives without it, the technology is production, not the entry.
- Problem and StrategyOpen with the problem, not the campaign. Name the insight and say what it ruled out, so the jury can see a choice was made rather than a brief followed.
What you will need.
Nothing has to be ready to begin. The form saves as you type.
- A case film, or imagesUp to 2 films of 2-3 minutes. No film? Up to 10 images and a PDF case board are accepted everywhere a film is.
- One key visualThe single image that will be shown if the work is shortlisted and on the night.
- Proof of the resultsFigures with their baseline and period, in up to 3 PDFs. Platform reports and sales data carry more than a summary slide.
AI, Data & Technology Innovation.
Entries close 15 November 2026. The rate that applies is the one open when payment succeeds.